Pets and pet poop are a way of life in rental housing and if you want your rentals fully leased, pet owners are a key tenant demographic you want to keep and apartment pet poop DNA testing can be the key with pooprints.com.
And for companies involved in working with apartments and rental housing providers, “business is booming!” said J Retinger, CEO of BioPet Laboratories Inc. and PooPrints® website.
“We are now servicing over 6,000 communities in six countries. We are currently receiving an average of 300+ pieces of poop a day. We have also evolved the program to include free perks for the pet owners when a community enrolls in the program,” Retinger said.
“We have PooPrints Pet Parent Perks that they receive when joining our program – credits with Chewy.com, Rover.com, and the BioPet LifePlan,” said McKenzie Towns, Manager, Sales Operations for the company.
“One of the most recent studies to come out of multifamily recently was conducted by PetScreening and J. Turner Research. It found that 84 percent of respondents ranked pet waste as their No. 1 pet-related concern. We launched an Mobile App to aid in dog registrations and waste collections, and it’s been a huge tech development,” Towns said.
You might have laughed at first at this headline on how apartment pet DNA testing could fix your apartment property’s pet poop problem. Remember studies show 76 percent of millennials are pet owners and a majority are renters.
But here is the reality.
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- Your tenants may be leaving pet poop lying around for you and your maintenance crew to pick up, creating extra work and cost.
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- The pet poop problem can affect your whole apartment community and pit tenant neighbor against tenant neighbor.
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- Your city government may decide your pet waste is polluting the local watershed – which the Environmental Protection Agency will confirm – and decide to fine the landlord, not the tenant.
Unreasonable burden on landlords?
In Chicago, the city turned down an ordinance that would have allowed city inspectors to fine landlords and property owners who didn’t pick up dog poop on their property up to $500. Cherie Travis, former director of Animal Care and Control and the owner of a pair of two-flats in Chicago where she allows pets, told the Chicago Tribune, “I have multiple units — I can’t check every day. That’s an unreasonable burden to place on landlords.
The ordinance that was turned down would have had the unintentional impact “that landlords will not rent to people with dogs. If a tenant cannot find an apartment with a dog, they will either move out of the city or they’ll surrender their dog,” Travis told the newspaper.
So a growing number of apartment complexes are finding a solution in a companies like BioPet’s PooPrints.com that handles the pet DNA testing necessary to fix the poop pick-up problem.
How can you make the tenant responsible for the pet poop?
Here is how it works: Your tenants swab the inside of their dogs’ mouth and provide you that sample DNA for you to send to a company in Knoxville, Tennessee called Poo Prints. When you find poop in the yard that a tenant failed to pick up, you can send a sample to the company and they will identify the offending dog so you can then take it up with the tenant.
“The number one thing for apartment complexes is, ‘How they can clean up the property and make people responsible?’ for their dogs,” said Ernie Jones, former sales manager for BioPet Laboratories, which manages the Poo Prints program. He said some have tried cameras, but that is a huge ongoing expense that requires employees to monitor. And sometimes the video is grainy and hard to see.
“One of the biggest advantages is, it takes away the denial from the tenant about whose dog left the poop on the property,” Jones said. “And it helps avoid the neighbor vs. neighbor accusations about whose dog was responsible for the poop.”
Apartment pet DNA testing
Photos courtesy of BioPet Labs
Who bears the cost of the pet poop testing program?
So how does the business model work for the company and the apartment properties?
The business model is no longer a startup as PooPrints has begun to offer alternative registration options in recent years, and the industry as a whole has shifted their focus.
“The whole goal is that the poop goes away. Our partners report a 95 percent waste reduction once our program is implemented, so the poop does stop,” Towns said.
“We’ve found that many operators see more consistent profits from the initial DNA registration component (the cheek swab registrations) – and that is not a declining factor. Communities are becoming more pet friendly all the time, which is just driving more and more registrations. They pass the cost of the registration on to the pet owner and are able to make a small profit with each registration, and offset the cost of the program,” Towns said.
PooPrints offers gradual implementation methods as well. “This allows us to be flexible and work within the budget for a specific community. We want our program to be affordable and something that all pet friendly properties will adopt, so we work hard to evaluate each budget to determine how and where we can fit. Sometimes this means the property registers renewals and lease-ups only – this way they are offsetting the expense as they incur it. Other communities will register 5 dogs/month, or do a rolling implementation of one building at a time. We have really gotten creative to accommodate both the immediate implementations of all dogs at once, and the slower, gradual implementations,” Towns said.
“The main objection for apartments is the start-up costs. If a complex has 100 dogs at $40 per dog to get started, then that is $4,000 that has to come from somewhere that is usually not in the property’s budget,” Jones said.
However, “once a program is in place, it creates increased occupancy,” he said. “It is just in the beginning and the immediate rollout that is sometimes an issue. In terms of rollout when people want it, it takes about a year in an existing complex to get the program in place.”
“Typically the pet owner bears all the cost,” Jones said, and “not the apartment complex itself. Typical start-up cost is $40 to $60 per resident dog. Some apartments have to ‘grandfather’ in existing pet owners and gradually start the program with new residents and when leases come up for renewal.”
Tenant fines are typically the way apartments handle the violations when poop is found. One Chicago complex fines tenants $250 for the first violation, and $350 after that that, according to the Chicago Tribune.
Depending on different state regulations, apartment managers may not be able to use the word “fine” when they discover the offenders and want to assess a penalty. Apartment owners will need to check their state regulations on wording for how they can assess a monetary penalty. For instance, “Oregon is tight on how they let the apartments charge tenants for violations,” Jones said.
The environmental issue around pet poop
In addition to keeping apartment grounds clean, there are issues with the Environmental Protection Agency from a water pollution and safety concern. “Dog waste is thousands of times” more polluting than you may think, Jones said.
“The average person today thinks of dog waste as simply a nuisance when they step in it. They are also under the assumption that it simply turns into fertilizer, as other waste,” the company said in a release. “In fact, dog waste is not fertilizer and does not simply deteriorate; instead, dog waste is the most contaminated waste of any animal. Their bodies have adapted over the years to digest any type of foods; as such, they produce huge quantities of bacteria, including E-coli. “
Other pet facts from BioPet Laboratories:
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- Dog waste has been ranked as the #6 consumer complaint.
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- The EPA ranks dog waste as an environmental problem equal to toxic chemicals and oil spills.
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- According to one study, which has its critics, an average dog has twice the carbon footprint of an SUV.
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- One dog dropping contains 3 billion bacteria. Because it does not evaporate, the poop goes into the air and ground water, creating major contamination.
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- Studies have shown that waste from 100 dogs, in one day on a river bank, can contaminate the water for 1 mile downstream.
The EPA classified pet waste as a dangerous pollutant. And this doesn’t come from folks jumping on the “green” bandwagon; this classification was made nearly 20 years ago, according to Animal Wellness Magazine.
In 1991, the Environmental Protection Agency classified dog waste as a “non-point source of pollution,” which puts it in a category with oil and toxic chemicals. According to the EPA, a single gram of dog waste can contain up to 23 million fecal coliform bacteria, which is capable of causing cramps, diarrhea, intestinal illness and kidney disorders in people, according to a story in the Knoxville News-Sentinel.
As for its effect on the watershed, waste from 100 dogs could add enough bacteria to temporarily close a bay and watershed areas within 20 miles to swimming and shell fishing, the EPA estimates.
Seattle watersheds example of pet poop problem
All solutions begin with excrement pickup. If you are among the 38% of dog owners who scoff at this duty, according to a story in the Los Angeles Times, consider what DNA tests revealed about the bacteria in Seattle watersheds: Although 90% or more of it comes from animals in general, some of them wild, fully 20% of it is traced back to the guts of dogs, according to the newspaper. The EPA’s Clean Water Campaign puts it, “If you think picking up dog poop is unpleasant, try swimming in it.”
Cities are going to start leaning on the big apartment complexes from an environmental standpoint to clean up their grounds to stop the runoff contamination. Dense urban areas are a particular problem.
“Dog waste draws rodents, rodents draw feral cats,” Jones said.
His company said in a release, “One other major issue seldom understood is that rats eat dog waste: the more left on the ground, the greater the rat population and also the diseases they can pass on. Many major cities have reported a large increase in rat numbers in parallel with the growth of their dog population. This is not about whether someone doesn’t like to pick up their dog’s dropping. This is a social responsibility and about protecting the environment.”
Current compliance systems not working
Dog waste can be disposed of properly, the company says, but not by the present system of compliance.
“Every community has tried signs and public information programs. Some have even spray-painted the waste to show its prevalence. None of these methods have worked,” the company said in the release. “Dog owners must be accountable. And the only proven way to make that happen is with DNA detection.”
Do tenants try to beat the system?
Photo©halfpoint collection via Canva
Jones said apartment complexes have issues with tenants who try various means to avoid the DNA fee, such as hiding dogs to avoid registering their pet during a rollout.
One tenant with a white bulldog came up with another plan to beat the system.
Jones tells the story of one property in the program that kept picking up poop and getting “no matches” and could not figure out what was going on.
The mystery was solved when they found out that a tenant who had registered his white bulldog bought a second, almost identical, white bulldog he did not register. He walked them one at a time so most people could not tell which dog was which. Eventually it was discovered that the second white bulldog turned out to be the source of the “mystery poop.”
Towns said, “Residents do indeed hide their dogs. However, PooPrints is actually a technology that helps operators locate unregistered dogs.
“PooPrints uses a No Match Report tool, which outlines any waste sample that did not match a currently registered dog and creates a special “unregistered profile” for it. This profile is kept on file and compared to any newly registered pets, and other No Match waste samples. Using the data, PooPrints generates a report called a No Match Report. It outlines all No Matches from the same dog, when they were collected, and where. (Collection notes are submitted by the property).
“This proves to be incredibly helpful because we create this easy report that basically says “you have one dog that is responsible for 4 no matches. All of these No Matches are around building 5 and started occurring in November of 2021. You likely have a new move-in that skipped pet registration,” Towns said.
“Onsite teams use this report to nab those repeat unregistered offenders. From there, they can register the pet, collect the pet fee and recurring pet rent, and apply any fines from the previous No Matches that flip to Matches once the pet is registered.
“We’ve also seen our fair share of DNA swabs that get sent home with residents – which we do not recommend. Then when they come back to us, we determine there’s human DNA on the swab, rather than canine.
“We simply issue reswabs and ensure that the property invites the resident to the clubhouse so the onsite team can witness the swabbing of the dog.
“It’s always entertaining to think that a resident doesn’t want to pick up bad enough that they are willing to swab themselves,” Towns said.
If a property finds pet poop what happens next?
All the poop testing samples come into the company headquarters in Knoxville from across the country.
The U.S. Postal Service delivers all the samples in special-leak proof bottles with a special solution that protects and preserves the pet poop DNA.
Apartment property managers say the apartment pet poop DNA testing works to solve the problem
“We use it as a sales tool. It’s something we knew we’d implement right at the beginning,” Kris Tomlinson, property manager at the Residences at Fountainhead in west Tempe, a 320-unit apartment complex, told the Arizona Republic.
Violators are assessed a $250 fine. Tomlinson said the pet poop testing program has proven an effective deterrent, as only one person has been assessed the fine in the past year.
“We told them it was their dog, charged the $250 fine. They weren’t happy, but then they tell their friends because they’re (upset)” he told the newspaper.
