Turn Yourself into Your Tenants’ Top Priority

David Pickron Turn Yourself into Your Tenants’ Top Priority

How to make yourself your tenants’ top priority in today’s challenging rental housing environment from veteran landlord David Pickron.

By David Pickron

Like most of you, when I was in college, funds were tight.  Even as an underexperienced money manager, I knew had to prioritize which bills were going to get paid and when.

A memory that clearly sticks with me is walking to my car only to discover I had an unplanned expense, a flat tire.  After arriving at the tire shop, I added up the cost of four new tires and realized that they were going to cost my entire monthly budget.  Decision time: I chose to replace only the tire that went flat.

Every  day after that I would inspect the three-remaining well-worn, quickly balding tires and skip over the new one.  This created a habit for the next four years, replacing only the tires that got my full attention…the flat ones.

Many of our renters are facing a similar choice in today’s tumultuous and unpredictable economic climate.

With layoffs, furloughs, and job uncertainty, there often is not enough money and too many bills or financial responsibilities.  Tenants are faced with the choice of paying the car payment or paying the rent.

With a new eviction moratorium in place, the choice got easier for many tenants; it allows them to see it  as a protection for their housing, and choose to pay other bills first.  It begs the question, “How do I make myself and receiving my rent my tenants’ top priority?” just like the flat tire that stopped my car cold back in the day.

Make yourself your tenants’ top priority

There is a reason that sayings like “the squeaky wheel gets the grease” and “out of sight, out of mind” are as relevant today as the day they were coined.

The fact is that human beings prioritize, so you need to be a little squeaky and stay in front of your tenant at least once a month, regardless of whether they are paying you rent.

One successful strategy I have incorporated are monthly inspections.  After serving the proper notice, I inspect the property on the 25th of the month, or five days before rent is due.

Here’s my reasoning:

  1. The 25th is about the date that most tenants start thinking about the rent that is due on the first.  They have either just been paid or have a paycheck coming.  I want them to see me and remember that they need to pay me, their landlord.  I explain to all my tenants, whether they are current or not, that I might have to sell the house if I don’t get rent.  I am inspecting so I know what needs to be fixed or updated in case I must sell.
  2. With more and more people being home from work and out of school, many people have made choices that might be a violation of the original lease agreement. Animal rescues doubled this year due to people being home more, and I have a no-pets policy.  People have been moving in with others to save money, and you might suspect you have an unauthorized resident.  It is not unusual to walk in and see a bong or other drug paraphernalia on the coffee table.  If I know what is going on in my house, I have a remedy for eviction for lease violations for which the CDC order does not offer protection.

I had one landlord attendee on a Zoom call this week ask if she had to do this?

That’s something for you to decide, but you must  consider, would you rather spend 20 minutes of your time to ensure you are a priority each month, or worry about not being able to pay your mortgage all month?

Yes 2020 has been a year where we all have had to work a little differently, oftentimes harder, to assure our continued success.  If you want your rent, let your tenant know there are still consequences to not paying rent.  Jump up and down and be seen; you are the priority.  If you go flat like my tire did, you might end up stranded.

I would love to hear your creative ideas on how you are dealing with today’s uncertain environment. David@rentperfect.com

About the author

David Pickron on how to Turn Yourself into Your Tenants’ Top Priority

David Pickron is President of Rent Perfect and a fellow landlord who manages several short- and long-term rentals.  He is a private investigator and teaches organizations across the country the importance of proper screening.  His platform, Rent Perfect, was built to help the small landlord find success.

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