Seattle’s Avenue5 Hires New Head Of Property Marketing

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Seattle’s Avenue5 Residential, a private third-party multifamily property management services firm, has hired Catherrine Swaback-Jacobson as its vice president of property marketing.

In her new role, Swaback-Jacobson will lead Avenue5’s property marketing team, which includes nearly 20 multifamily experts nationwide who possess specialized knowledge of property marketing operations, holistic branding strategies, innovative demand-generation solutions, comprehensive client reporting, digital marketing automation, and in-house creative services.

“Catherine is a strategic hire for us, as we continue to focus on driving measurable marketing results by building high-performance teams and creating customized solutions that align with our clients’ diverse goals,”  Kate Sibbern, chief marketing officer at Avenue5, said in a release.

“It’s critical to have the right marketing leadership in place at Avenue5, and Catherine’s expertise and technological acumen will help to support our clients in navigating a multifamily and marketing landscape that is constantly changing.”

Swaback-Jacobson is a multifamily industry veteran who has a proven track record in creating strategic marketing and branding initiatives that drive occupancy and revenue, planning and executing national marketing program rollouts, implementing successful multi-channel digital campaigns, measuring marketing program ROI, developing new business strategies and pitches, and hiring, training, and coaching associates.

She also served in marketing and operations roles at Alliance Residential for the past several years. Prior to joining the multifamily industry, Swaback-Jacobson held brand strategy and account management roles at former Phoenix-based advertising agencies E.B. Lane and Martz Agency.

Swaback-Jacobson is actively involved in industry associations, and has served as a panelist and thought leader at NAA Apartmentalize, NMHC OPTECH, the Apartment Internet Marketing Conference (AIM), and other key multifamily events.

Swaback-Jacobson’s hiring comes at an essential time for Avenue5’s marketing team, which continues to expand and develop technology-based solutions and partnerships that generate leasing traction and revenue for all properties. She will oversee Avenue5’s property marketing operations, digital marketing automation, and national programs and reporting.

“As Avenue5 continues to grow, we are committed to generating innovative marketing solutions and partnerships that ensure success across markets, property types, and asset strategies,” Sibbern said in the release. “We’re thrilled to have an industry veteran join our team, and we are confident that Catherine’s leadership vision and strong alignment with Avenue5’s culture will prove invaluable in accelerating leasing performance and revenue for the clients we serve.”

About Avenue5 Residential
Avenue5, a multifamily property management services firm, oversees over 250 properties and 50,000 units in 11 states. The company is headquartered in Seattle, and has offices in Denver, Orange County, Phoenix, Portland, Salt Lake City, San Diego, Spokane, and greater Washington, DC. In addition, Avenue5 retains local experts in major markets including Northern California, Reno, Las Vegas, Albuquerque, Colorado Springs, Austin, San Antonio, Dallas, and Baltimore. The firm employs about 1,400 associates nationwide. www.avenue5.com

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