Will Johnson's Blog Posts

Blog posts written and submitted by Rental Housing Journal's editor, Will Johnson.

Tue
23
Aug
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5 Traits of Great Leaders

Great Leadership Traits

Business Leadership Traits

Vision – Great leaders have vision. This doesn’t necessarily mean they must be visionary in a sense that they are the creative driving force of an organization, although many great leaders possess that trait. Rather, great leaders have a keen eye for opportunity and talent. They can see business opportunities and paradigm shifts that might not be obvious to most people, and they have a gift for spotting talent in the people around them. A truly great leader values relationships and will see ways to leverage them in mutually beneficial ways.

Thu
10
Mar
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How to Choose the Right Vendors for your Property Management or Real Estate Investment Business.

How to choose a property management vendor

Whether you’re an independent real estate investor or a property manager overseeing the day to day operations of another apartment owner’s property, there are going to be situations where you need to hire a vendor to help you.  It starts with where to market your vacancies and continues on through the tenant screening process to leasing to property maintenance to evictions and apartment turns, back to marketing – and many things in between.

You’re only as good as the people who work for you, and quite often those people are not your employees, but the vendors you outsource to.  Therefore, it’s critical that you hire the right companies to assist you in your business.

Identify Your Needs

Wed
24
Feb
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5 Ways to Become a Better Property Manager

how to be a better property manager

How to Be a Better Property Manager Everyday.

Early in my career I worked for a large recruiting & staffing firm. My sales manager, who was about my age, was the typical company man. He dressed sharp, drove a nice car, constantly smiled, was awkwardly positive about any situation, and was a never ending fountain of motivational quotes -- a budding young Zig Ziglar or Tom Hopkins.

As cheesy as that may sound, I still regularly quote some of his gems with my own staff. One such quote is “If you’re the best you’ll ever be, you can’t work here.” Simply put, if you really want to achieve continued success, you must continually improve yourself and hone your skills.

Stay Educated on the Law

Wed
17
Feb
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5 Renovations That Will Increase Rent and Add Value to Your Rental Property

5 Renovations That Will Increase Rent and Add Value to Your Rental Property

5 Renovations That Will Increase Rent and Add Value to your Rental Property

 

As property managers and real estate investors, we view our rental properties as a business. Whether we own or manage rental homes or apartments, we make our decisions based on what we think is best for our bottom line in the long t-term, the short term or both. More often than not, this includes doing everything we can to limit expenditures, while trying to increase rent as much as we can to gain maximum profitability.

 

Tue
02
Feb
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How to Make Portland Rents Affordable Again: Build, Baby, Build.

housing supply and demand portland

Portland has been my hometown since I was nine years old.  When my father’s career brought us to town, Portland was a sleepy mid-sized city that, outside of a tech industry and sneaker colossus that were both in their infancy, seemed to be a decade behind the larger cities on the West Coast in most ways.

Fri
29
Jan
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How To Market To Property Managers

how to market to property managers

According to National Multifamily Housing Council 35% of US households live in some form of rental housing. The economic impact and business opportunity that come along with these 43 million+ households is massive. Whether they are apartments, small plexes, single family homes, or mobile homes, each one will require some form of marketing, legal services, painting, carpet, roofing, appliances, plumbing etc.

Wed
27
Jan
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5 Basic Online and Digital Marketing Tips for Landlords and Small Property Management Companies

online apartment marketing

We are living in a world that is more technologically driven every day. Larger companies with the money to invest in new technology are moving further and further ahead of the mom & pop. At a time when our society is spending hours a day logged in and where most internet users are accessing via phones and tablets it is important for small businesses to at least cover the basics in order to compete.

This is as true in the rental housing and property management industry as it is in any type of business. The following is a list of things that the independent landlords and small property management companies really NEED to be doing to keep up.

BUILD A NEW WEBSITE.

Thu
21
Jan
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Network and Advance Your Multifamily Property Management Career

Network and Advance Your Multifamily Property Management Career

In addition to my duties as Publisher for the Rental Housing Journal family of publications and raising a family, I also do selective contract recruiting for executive, sales and media positions. Last week those worlds collided.

I was participating in an annual strategic planning event for my local multifamily housing association. At the same time, I had 3 candidates in final interviews with an out of town corporate VP for a senior media sales position. In planning, we were engaged in the sort of thought provoking team activities that are common in such events, but I had an eye on my phone waiting for texts from the people I was representing with feedback from the interviews.

Mon
28
Sep
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Budgets: Don’t Miss Opportunities To Evaluate Employees and Vendors

Budgets: Don’t Miss Opportunities To Evaluate Employees and Vendors

Budgets: Don’t Miss Opportunities To Evaluate Employees and Vendors

Budget season is right around the corner. It’s that excruciatingly tedious time full of spreadsheets and brain cramps, take-out meals and extra pots of coffee, or glasses of wine, in some cases. Managers know budgets are critical to a successful business, but they are often difficult and can sometimes feel like a 1000 piece puzzle that’s missing a few pieces and has a few pieces from other puzzles mixed in. Often, we end up rushing at the end and relying a little too much on the budget and results from the previous year and can miss some other important opportunities to fine tune our business success pushing into a new year. Two such often over looked, or at least somewhat under appreciated opportunities are taking closer examinations of our personnel and our vendors.

Thu
22
Jan
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5 Basic Fundamentals For Property Managers and Landlords

5 Basic Fundamentals For Property Managers and Landlords.

Interacting with the people who make our industry go is one of the most rewarding and interesting aspects of my job as Publisher of Rental Housing Journal.  From the top executives at large management companies and apartment association leadership, to on-sites and leasing agents, to independent rental owners and industry suppliers, I’ve gleaned a lot of wonderful and sage advice about how to best run a business in the rental housing industry.  Because of my position as publisher at RHJ, I am given the opportunity to pass much of this information along to others.

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