Nationwide

Fri
29
Jan
Will Johnson's picture

How To Market To Property Managers

how to market to property managers

According to National Multifamily Housing Council 35% of US households live in some form of rental housing. The economic impact and business opportunity that come along with these 43 million+ households is massive. Whether they are apartments, small plexes, single family homes, or mobile homes, each one will require some form of marketing, legal services, painting, carpet, roofing, appliances, plumbing etc.

Thu
28
Jan
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Hot Real Estate and Multifamily Markets For 2016

hot mutlifamily housing markets 2016

Zillow recently issued a report on the Hottest Housing Markets for 2016.  The determining factors for Zillow’s heat index are home value appreciation, low unemployment rates, and strong income growth. 

"Trendy tech centers like San Francisco, Seattle and Denver hogged the spotlight in 2015. But this year, the markets that shine brightest will be those that manage to strike a good balance between strong income growth, low unemployment and solid home value appreciation," said Zillow Chief Economist Dr. Svenja Gudell. "As the job market continues to hum and opportunity becomes more widespread, the best housing markets are no longer limited to the coasts or one-industry tech towns. This year's hottest markets have something for everyone, whether they're looking for somewhere to raise a family or start their career."

Thu
28
Jan
admin's picture

Inbound Marketing

inbound marketing services

Inbound marketing is a customer-centric way promoting a company, its brand, product and services through blogs, social media, enewsletters, SEO, video, ebooks, white papers and other content marketing.  The idea is to create and distribute engaging content to attract leads, prospects and customers through various stages of the buyers journey or buyers funnel.  This is in contracts to seller-centric, outbound marketing and sales processes, including cold-calling, direct mail, traditional advertising (print, radio, outdoor, tv, etc), telemarketing, SPAM, etc.

Wed
27
Jan
Will Johnson's picture

5 Basic Online and Digital Marketing Tips for Landlords and Small Property Management Companies

online apartment marketing

We are living in a world that is more technologically driven every day. Larger companies with the money to invest in new technology are moving further and further ahead of the mom & pop. At a time when our society is spending hours a day logged in and where most internet users are accessing via phones and tablets it is important for small businesses to at least cover the basics in order to compete.

This is as true in the rental housing and property management industry as it is in any type of business. The following is a list of things that the independent landlords and small property management companies really NEED to be doing to keep up.

BUILD A NEW WEBSITE.

Fri
22
Jan
admin's picture

Tips for Moving into Smaller Spaces

Apartment moving

For many, moving into a smaller space offers many perks, including easy maintenance and less cleaning.

Smaller spaces however can make for a tight move, so it’s important to know how to transport your furniture damage-free. Here are tips to help you move into a small space:

Measure
Find out the dimensions and size of each room and its desired furniture pieces. Make a floor plan and map out where everything will go.

Go BIG
Move all large furniture first. These pieces will be the hardest to maneuver and you will want to have as much space as possible.

Disassemble
Unscrew and remove all furniture legs. This saves you space and makes for much easier maneuvering. It will also reduce your chances of breaking your pieces or damaging your walls.

Pare down
Go through your furniture and belongings and decide what you want to keep and what you want to donate. Eliminate duplicates and all items you no longer use.

Thu
21
Jan
Will Johnson's picture

Network and Advance Your Multifamily Property Management Career

Network and Advance Your Multifamily Property Management Career

In addition to my duties as Publisher for the Rental Housing Journal family of publications and raising a family, I also do selective contract recruiting for executive, sales and media positions. Last week those worlds collided.

I was participating in an annual strategic planning event for my local multifamily housing association. At the same time, I had 3 candidates in final interviews with an out of town corporate VP for a senior media sales position. In planning, we were engaged in the sort of thought provoking team activities that are common in such events, but I had an eye on my phone waiting for texts from the people I was representing with feedback from the interviews.

Wed
20
Jan
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Dear Maintenance Men: Pest Control & Preventative Care

multifamily pest control

Dear Maintenance Men

Pest Control & Preventative Care

By Jerry L’Ecuyer & Frank Alvarez

Dear Maintenance Men:

How do I get rid of mice or rats?  I have found droppings in the house and I’m not happy and I need a solution.

Annie

Dear Annie:

Wed
20
Jan
EllenCalmas's picture

Online Payments for Generation X, Y, and Z

online rent payments

For today’s alphabet of renters, instant gratification isn’t fast enough and expectations run deep for services that make paying rent convenient, affordable and automatic.

Traditional online payment options like bank ACH and credit cards have one essential element in common: reliance on the renter to be responsible in managing their money so that rent can be booked on time. That means there will be sufficient funds in a resident’s bank account when their rental community schedules an automated ACH pull and that credit card charges won’t be declined. Eighty percent of the time things work as intended and everyone is happy. The other 20 percent of the time, however, things go south and rental communities are stuck chasing rent and late fees, and/or fees for insufficient funds. The result is a bad situation all around that can lead to disgruntled residents, frustrated staff, and costly unexpected move-outs.

Thu
10
Dec
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Dear Maintenance Men – Emergency Preparedness

Dear Maintenance Men – Emergency Preparedness

By Jerry L’Ecuyer & Frank Alvarez

Dear Maintenance Men,

I have given my residents information on how to prepare a personal emergency preparedness kit for their families.  My question is for you is: does my Apartment or commercial building need an emergency preparedness kit?  And if so, what should be in it?

Diana  

Dear Diana,

Thu
10
Dec
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Historic Lending Discrimination Settlement Addresses Allegations Of Modern Day Redlining

Historic Lending Discrimination Settlement Addresses Allegations Of Modern Day Redlining

By Jo Becker, Education/Outreach Specialist Fair Housing Council of Oregon

Earlier this year the Department of Housing and Urban Development (HUD) announced an agreement with Associated Bank to resolve a disparate treatment redlining case. Redlining is the practice of refusing to lend or insure homes in areas deemed to be a poor financial risk due to the ethnic demographics of the areas.  

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