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Mon
22
Aug
John Triplett's picture

How Are Renters Finding Your Apartments?

How are renters finding your apartments?

How are renters finding your apartments? How much are they using different internet listing services for apartments to do it? Are the internet listing services good or are they becoming dinosaurs?

By John Triplett

Rental Housing Journal

Apartments used to rely on the newspaper classified department to come up with abbreviations to shorten words and save them money when advertising for tenants.

Apartments were held hostage by the print restrictions and costs.

When one of my programmers first automated newspaper classifieds onto the web in the late 90s, apartments suddenly got a new distribution channel.

However the abbreviations describing apartment features looked pretty silly on the web where the items could easily have been spelled out.

Did renters know what these abbreviations meant?

Know what any of these used to mean? (hint: I will give you the answer below)

Fri
19
Aug
admin's picture

REI2DAY: The Highs and Lows of Student Housing Rent Growth & More

 The Highs and Lows of Student Housing Rent Growth

Mortgage Delinquency at Lowest Level Since 2006

The Mortgage Bankers Association recently reported that delinquency rates for mortgage loans on one to four-unit residential properties fell to their lowest level since 2006, while foreclosure rates fell to their lowest level in 16 years.  The data was part of the their 2nd quarter National Delinquency Survey which showed that the delinquency rate fell 11 basis points to 4.66% of all loans outstanding.  The percentage of loans with started foreclosure actions fell to 0.32% – the lowest since 2000.  Click here to read more.  Click here to read more.

 

Home Equity Loans May Come Back to Haunt Borrowers & Banks

Tue
16
Aug
Larry Arth's picture

Cash Flow Investing Today Or Bigger Bucks Later?

Investing for cash flow now or long-term appreciation is something real estate investors need to figure out

Cash flow today or bigger bucks later is really about how to choose the real estate investing style that fits you and your goals. You may have always wanted to get started in real estate investing, even while you have a full-time job today, but are not sure where to start. Or, you may be a veteran investor and thinking about a change in strategy. Here are some thoughts to help. 

By Larry Arth

With all the opportunities in real estate investing today there are many different styles.

From the seasoned investors like Warren Buffett, to the new Wall Street investors, the individual mom and pop investors and now even the new beginners. New first time investors make up about 50 percent of all real estate investors today.

With so many different investors there are obviously many different investing styles, so how do you choose?

Tue
16
Aug
The Editors's picture

Remodeling Contractors Have Never Had It So Good: What’s Going On?

Remodeling is booming as fewer homes are put up for sale

Remodeling is booming across the country.

Fewer and fewer homes are available for sale forcing more people to rent.

Why is this trend happening and what does it mean for the rental housing industry?

By Todd Tomalak

John Burns Real Estate Consulting

Homeowners are remodeling rather than moving.

We know this because “big-ticket” remodeling revenue is surging, while homes for sale as a percentage of occupied households has hit an all-time low.

The lack of homes for sale has created more and more demand for rental housing as well as a growing nation of renters for several reasons.

Home builders and resale agents voice frustrations, while remodeling contractors have never been this busy.

Tue
09
Aug
Larry Arth's picture

5 keys that sway tenant decisions about your rentals

5 keys that sway tenant decisions about your rentals

When a tenant decides whether or not your rental is right for their next home, what are some of the key things that will lead them to sign your lease and not the lease of one of your competitors?

Do you know the key factors?

This week blogger Larry Arth writes about some of the key factors he has seen in his 35 years of property management and investing.

By Larry Arth                                                                         

How great would it be if you knew what your tenants or future tenants are thinking about rental properties?

It has been my experience that landlords tend to put all their energy into what they as landlords want without getting in tune with what the tenant wants.

5 keys that sway tenant decisions about your rentals

Tue
09
Aug
Matt Easton's picture

How are you using search technology to improve your online marketing results?

search is a key to finding your next tenant

How well is your apartment complex showing up when prospective tenants search for their next home?

Does your marketing spend on search justify the cost and bring your more leads?

Are you spending enough on search technology in the right way in the right place? Blogger Matt Easton takes on a few of these questions.

 

By Matt Easton

There are several ways to get your property to rank in search results and bring you more leads and more good tenants.

Paid search using Google AdWords is one strategy that can work, but you also want to be sure your website has the content your prospective tenant is looking for when they land on your website from that paid campaign.

Better content to improve your organic search ranking, along with a paid campaign, will help build your presence in search. Always remember that content you want to build is not about you and your property necessarily. That of course is important.

Mon
08
Aug
admin's picture

Dupre & Scott Video Report: Apartment Sales Update

Dupre & Scott Video Report: Apartment Sales Update

Apartment Sales Update

We often look at annual and quarterly apartment sales trends. That’s useful, but these longer term trends can mask a change in the market's direction. Monthly trends have their own problems, but they can help us see if a trend is continuing, flattened out, or if it has reversed. So let’s take a look at some monthly sales trends for 5-unit and larger apartments in King, Pierce, and Snohomish counties.

Mon
08
Aug
The Editors's picture

Under The Radar Apartment Markets That Are Strong Performers

Under the radar apartment markets that are strong performers

Under The Radar Apartment Markets That Are Strong Performers

Where can you still find affordable apartments in cities with good economic growth and jobs?

A new study out has found several “under the radar” smaller metros where things are booming for both landlords and renters who can find more affordable places to live.

While you hear regularly about places with high rental demand like San Francisco, Seattle, and New York, there are smaller mid-size metros where the demand is just as good says a new study by Axiometrics.

“Some metros such as Chattanooga, Ann Arbor and Reno may not have the same clout as the larger metros mentioned earlier, but would still make wonderful places for many people,” writes Carl Whitaker, chief real estate analyst for Axiometrics.

Fri
05
Aug
admin's picture

REI2DAY: The Best & Worst Cities for Renters & More

REI2DAY: The Best & Worst Cities for Renters  & More

The Best & Worst Cities for Renters

We’ve seen some pretty interesting data from personal saving and comparison website WalletHub.  Recently they analyzed & ranked 150 of America’s largest cities for their rental attractiveness and quality of life to come up with the Best & Worst Cities for Renters.  They utilized 15 key metrics ranging from historical rental-price changes, cost of living and jobs availability drawn from a variety of public & private data resources.  Click here to read more.

 

Are Real Estate Buying Habits linked to Social Media Behavior?

Mon
01
Aug

What safeguards do you tie to your lease offers?

what safeguards do you tie to your lease offers?

There are reasons why you do not want to move in everyone who applies, obviously, but what safeguards are you putting in place with your lease offers? Read what an expert with 25+ years in marketing communications experience with Fortune 500 and entrepreneurial companies has to say about this topic.  

By Ellen Calmas

It’s pretty obvious that occupancy drives revenue, and leasing (among other things) drives occupancy.

What’s less obvious is that there are times it makes more sense to let a prospective lease walk away.

Property owners and managers spend millions of dollars annually screening prospective residents to gain better insights into their ability to afford, retain and adhere to the specifications of a lease.

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