The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

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Marketing in Property Management

Get Connected, Stay Connected, Be Responsive! Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements & financially viable results. What we strive for with owners and residents in this industry are long term relationships. Emphasize the value of your properties and services and then position yourself so that you have a prevalent internet presence and take precedence over other companies. Utilize marketing techniques in order to effectively create, deliver and communicate your services and mission altogether. You’re aiming to achieve success as a company as well as prove the benefit to your shareholders that they initially signed up to receive.

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The Landlord Times - On-Site - August 2013

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