Marketing

The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

apartment marketing real estate sales
Tue
27
Aug
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Dupre & Scott Video Report: Apartment Marketing As An Unbreachable Moat For Your Business

Dupre & Scott talk about apartment marketing and branding in the weekly video report entitled "How to Build a Moat". Does your property management company company have a marketing materplan?

Overview: Warren Buffet says, “In business, I look for economic castles protected by unbreachable moats.” So, how should apartment investors allocate their advertising and marketing budget this year to build their own unbreachable moat? Here are some ideas. We think that if you implement 60% of them you will have built your own unbreachable moat.

 

Tue
27
Aug
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21st Century Ratings and Reviews: How to Win Friends and Influence People in the Digital Age

In the age of digital marketing, it’s sometimes challenging to embrace some of the biggest and time-tested tenets of customer satisfaction. “After all of these years, the primary thing that people have the most problems with are interactions with other people,” explained Patrick Morin at AIM 2013 in the conference kick-off presentation 21st Century Reviews: How to Win Friends and Influence People. Morin--one of the country’s top rated Dale Carnegie certified speakers and a partner at the Cross Partnership--joined multifamily industry consultant Margette Hepfner for an exclusive application of Carnegie’s customer service mantra to the world of online apartment ratings and reviews, an arena where Hepfner noted the following trends: • A lack of a review can be as harmful or more harmful than negative reviews. • Consumers will recommend or purchase from a product or service with a four out of five star rating 80 to 84 percent of the time.

Tue
27
Aug
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Marketing in Property Management

Get Connected, Stay Connected, Be Responsive! Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements & financially viable results. What we strive for with owners and residents in this industry are long term relationships. Emphasize the value of your properties and services and then position yourself so that you have a prevalent internet presence and take precedence over other companies. Utilize marketing techniques in order to effectively create, deliver and communicate your services and mission altogether. You’re aiming to achieve success as a company as well as prove the benefit to your shareholders that they initially signed up to receive.

Thu
15
Aug
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The Landlord Times - On-Site - August 2013

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