Marketing

The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

apartment marketing real estate sales
Thu
05
Nov
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Rebuilding Together

Washington Multifamily Housing Association

Rebuilding Together

Washington Multi-Family Housing Association partners with Rebuilding Together Seattle for a volunteer Impact Day. 

September 29, 2015 

Renton, WA – The Washington Multi-Family Housing Association (WMFHA) organized their first annual volunteer Impact Day, partnering with Rebuilding Together Seattle.  Rebuilding Together Seattle brings volunteers and communities together to help low income homeowners live in warmth, safety and independence.

Thu
05
Nov
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Ask the Secret Shopper; Location, location, location

Ask the Secret Shopper

There is an old saying when it comes to selling/renting real estate that the three most important factors are: location, location, location. Yet, what if you are working at an apartment community that does not have these three things going for it?  Maybe your community is “off the beaten path” and no one can find you, or your building is located in a neighborhood that is not considered desirable because it needs a facelift. Perhaps you are near certain types of businesses that may discourage people who are driving by from driving in.  The issue of “location,” is obviously a concern based on the following question:   

Thu
05
Nov
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Time Management Skills Essential to Balance

Time Management Skills Essential to Balance

Ask any property manager “what is your most valuable yet most elusive resource?” and I would wager many would respond: TIME!  So many of us in the industry thrive on the variety and challenges inherent to this profession, however we often find ourselves trying to compress daily tasks – both planned and unplanned- into a finite block of time called our “work day”.  With multiple mobile devices we can literally connect and work around the clock and around the globe.  We even have wrist watches now that can act as “mobile desks” and help us track emails, texting, fitness, personal schedules, meetings, calendars, and so much more! Does anyone remember when watches just provided the time and date?

Tue
29
Sep
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Mark Juleen: Marketing Minute Episode 42

Industry marketing expert Mark Juleen shares some tidbits and results from some recent internet marketing campaigns.

Mon
28
Sep
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Ask the Secret Shopper, Fair Housing

ASK THE SECRET SHOPPER

Fair Housing compliance is something all property management companies and their clients are concerned about, even as on site leasing staffs are wonder how they can make their prospective renters feel at home, and still comply with the law. Sometimes it does not seem possible for a leasing consultant to make every prospective resident feel like he or she will fit in, without bringing up issues of race, family status, possible disabilities, etc. After all, in order to fully meet the needs of your renters, you must determine what those needs are. It may very well be that what is most important to them is closely connected to their race, family status, disability, etc.

Here’s a question that keeps coming up on this subject:

Q: How can I give helpful information on schools if I can’t even ask my prospective renters if they have children?

Tue
21
Jul
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Ask The Secret Shopper

Each apartment community has certain features and benefits, which are the selling points of that particular community. It could be its location, friendly staff, spacious floor plans, beautiful landscaping or affordable price; just to name a few. Yet even with the most fabulous features, there will be times when the apartments you have available won’t seem to meet the needs of your prospective renters. The following question from a leasing consultant addresses this issue:
Q: We have several vacant apartments right now and I know I’m supposed to try and rent all of them, but how can I rent to someone when it doesn’t seem like the apartment will really meet their needs?

Thu
25
Jun
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Ask The Secret Shopper

Each apartment community has certain features and benefits, which are the selling points of that particular community. It could be its location, friendly staff, spacious floor plans, beautiful landscaping or affordable price; just to name a few. Yet even with the most fabulous features, there will be times when the apartments you have available won’t seem to meet the needs of your prospective renters. The following question from a leasing consultant addresses this issue:
Q: We have several vacant apartments right now and I know I’m supposed to try and rent all of them, but how can I rent to someone when it doesn’t seem like the apartment will really meet their needs?

Wed
13
May
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6 Keys to Maximize Leasing Results

In a competitive leasing market, it's important to stay on top of your game if you want to minimize vacancy rates. Regardless of whether you are new to leasing or have been doing it for years, try these proven strategies to gain better results from your leasing efforts on multi-family properties:

Mon
04
May
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Multifamily Apartment Marketing: Are You Missing Out On New Leases?

Many people believe that property management is an old-line business that moves slowly. If you believe that then your team is already half a mile behind in a one mile race. In other words; you are toast because the competition is using all the best practices at their disposal to make sure they close every new prospect that steps on their property.

If your on-site team is “under-trained” consider revising your procedures to get quality marketing in motion in real-time. In other words, implement best practices with the end goal in mind; closing more (lease) sales. Following are three areas to implement improvements.

Mon
06
Apr
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Can You Afford To Lose $230,400 In Leasing Revenue?

Ouch! $230,400 in annualized leasing revenue is being lost by apartment communities around the nation! This is happening because 20 percent of the calls coming from future residents are being missed, which is silently draining the performance of the properties you own/manage. Using the call tracking system of an industry vendor as a resource, this article will summarize our research from 863 apartment communities in 33 states and the statistics below on missed calls are startling! Plus, we have provided a tool for you to calculate the lost leasing revenue for your specific properties and to share the results with your leasing teams.

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