Marketing

The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

apartment marketing real estate sales
Tue
16
Feb
admin's picture

Ask the Secret Shopper Curb Appeal

ask the secret shopper

Ask the Secret Shopper

Curb Appeal

 

It’s that time of year when drive by traffic can slow down, as one gray, rainy day blends into another. Occasional sun breaks do little to brighten up your community, but rather expose areas with built up dirt and left over dead leaves. In some neighborhoods dense with apartment buildings, there is nothing to separate one group of gray or brown buildings from the next; they just blend into the dreariness of the day. Several smaller apartment communities on a block could actually be mistaken for one larger community to people who are driving by. The question is:

Q
What can I do to make my community stand out from all the others in the area?

Mon
15
Feb
John Triplett's picture

How Are You Helping Your Prospective Residents Who Are Searching For Trustworthy, Honest Content About Your Property Management Business?

How Are You Helping Your Prospective Residents Who Are Searching For Trustworthy, Honest Content About Your Property Management Business?

How are prospective tenants finding out about your rental properties online, and what you offer and how you differ from the competition?  What are you offering to retain your current residents?

While many talk about Google and the importance of search engine optimization, there is something just as important that is frequently overlooked.

If your potential, or current apartment residents find your website and stop by for a visit, are you providing helpful, useful rental information for them to help make an informed decision on where to live or what your community has to offer? Or, are you just pushing at them what you want to sell?

Mon
15
Feb
admin's picture

5 Extraordinary Ways to Market and Lease Apartments

5 Extraordinary Ways to Market and Lease Apartments

by Theresa Bradley-Banta

When it comes to marketing and leasing apartments Craigslist might be your best source—but it’s not the only game in town.

Zillow.com, HotPads.com, Rent.com, Apartments.com, your own website and social media can all generate good traffic. But have you explored new resources and strategies lately?

Try these ideas for great results:

1. Market Where Your Target Renter Hangs Out

Take a minute and think about where your target market likes to spend their leisure time. You can find some unusual places to advertise. Often these are places that your competitors haven’t thought of like:

Mon
15
Feb
admin's picture

14 Points That Must Be In Your Apartment Building Leasing and Marketing Plan

14 Points That Must Be In Your Apartment Building Leasing and Marketing Plan

by Theresa Bradley-Banta

I recently received the following request from a multifamily investor:

“Can you please send me a marketing plan post purchase for an apartment building I am buying (my bank wants this)?”

This is a fantastic question! When you approach a bank to finance your apartment deal they most assuredly will want to see your apartment building leasing and marketing plan. Without a solid strategy you risk losing financing and you’re more than likely ready to walk into apartment building ownership with blinders on.

Let’s make sure you’re ready with a great plan and strategy from day one of ownership.

Fri
05
Feb
admin's picture

Your Community Network – Doorway to Delivering New Dollars from Digital Services

Property-wide wifi, community wifi, apartment ammenities, digital services, dualpath

Your Community Network – Doorway to Delivering New Dollars from Digital Services

By Eric Markow

Your renters not only want to live on your properties, they also want to live on the Internet and the World Wide Web!

In a recent article, we talked about the increased value and desirability that implementing wireless (Wi-Fi) internet access in each of your units would bring to your properties. Wi-Fi services would make your properties more efficient, and more in tune with the needs of today’s renters – whatever their age.
Presto – You’ve Built a Network

What we haven’t talked about is the fact that implementing Wi-Fi in all of your units actually builds your own private community network -- a sort of mini-internet all your own!

So now that you have this network, what can you do with it?

Fri
29
Jan
Will Johnson's picture

How To Market To Property Managers

how to market to property managers

According to National Multifamily Housing Council 35% of US households live in some form of rental housing. The economic impact and business opportunity that come along with these 43 million+ households is massive. Whether they are apartments, small plexes, single family homes, or mobile homes, each one will require some form of marketing, legal services, painting, carpet, roofing, appliances, plumbing etc.

Wed
27
Jan
Will Johnson's picture

5 Basic Online and Digital Marketing Tips for Landlords and Small Property Management Companies

online apartment marketing

We are living in a world that is more technologically driven every day. Larger companies with the money to invest in new technology are moving further and further ahead of the mom & pop. At a time when our society is spending hours a day logged in and where most internet users are accessing via phones and tablets it is important for small businesses to at least cover the basics in order to compete.

This is as true in the rental housing and property management industry as it is in any type of business. The following is a list of things that the independent landlords and small property management companies really NEED to be doing to keep up.

BUILD A NEW WEBSITE.

Wed
13
Jan
admin's picture

Ask the Secret Shopper - Advertising Sources

apartment marketing

Ask the Secret Shopper - Advertising Sources

A

ll apartment communities use various means to attract new renters. Many forms of advertising have minimal costs in dollars, (i.e. online ads, signs, banners, word of mouth referrals, etc.). Yet the time and money it takes to create and design some of these ads AND make sure they are well placed to capture attention, is worth tracking the results! Having a reliable method of documenting all online, phone, and walk in traffic is critical to determining the effectiveness of each form of advertising. Here is a valid owner concern: 

Q

Thu
03
Dec
admin's picture

Ask The Secret Shopper: ‘Tis the season to be jolly

apartment shopping

Ask The Secret Shopper

‘Tis the season to be jolly

However, for many it’s the season of added stress with the holidays barreling down, year end, wondering how you will ever meet next year’s income and expense goals,  etc. All of these factors and MORE combine into the perfect storm for those who already struggle with keeping their emotions in check. 

While it may seem like the property management industry is about “managing properties,” it’s really about managing and caring for people.

Tue
24
Nov
admin's picture

Ask the Secret Shopper, Creating A Sense of Urgency

multifamily leasing and sales

ASK THE SECRET SHOPPER

Available for a limited time! Only one of its kind! Offer expires at midnight! These and similar phrases are used to make people “spring boldly into action.”  They conjure up images of people rushing into department stores and retail outlets to take advantage of incredible offers on quality merchandise, especially during the holiday season. The advertisers and merchandisers are trying to create a sense of urgency in the minds of their customers; which will motivate them to take immediate action. They are in the “sales” business and want the customer to immediately purchase a product and part with some of their money!  

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