Marketing

The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

apartment marketing real estate sales
Mon
15
Feb
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14 Points That Must Be In Your Apartment Building Leasing and Marketing Plan

14 Points That Must Be In Your Apartment Building Leasing and Marketing Plan

by Theresa Bradley-Banta

I recently received the following request from a multifamily investor:

“Can you please send me a marketing plan post purchase for an apartment building I am buying (my bank wants this)?”

This is a fantastic question! When you approach a bank to finance your apartment deal they most assuredly will want to see your apartment building leasing and marketing plan. Without a solid strategy you risk losing financing and you’re more than likely ready to walk into apartment building ownership with blinders on.

Let’s make sure you’re ready with a great plan and strategy from day one of ownership.

Fri
05
Feb
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Your Community Network – Doorway to Delivering New Dollars from Digital Services

Property-wide wifi, community wifi, apartment ammenities, digital services, dualpath

Your Community Network – Doorway to Delivering New Dollars from Digital Services

By Eric Markow

Your renters not only want to live on your properties, they also want to live on the Internet and the World Wide Web!

In a recent article, we talked about the increased value and desirability that implementing wireless (Wi-Fi) internet access in each of your units would bring to your properties. Wi-Fi services would make your properties more efficient, and more in tune with the needs of today’s renters – whatever their age.
Presto – You’ve Built a Network

What we haven’t talked about is the fact that implementing Wi-Fi in all of your units actually builds your own private community network -- a sort of mini-internet all your own!

So now that you have this network, what can you do with it?

Fri
29
Jan
Will Johnson's picture

How To Market To Property Managers

how to market to property managers

According to National Multifamily Housing Council 35% of US households live in some form of rental housing. The economic impact and business opportunity that come along with these 43 million+ households is massive. Whether they are apartments, small plexes, single family homes, or mobile homes, each one will require some form of marketing, legal services, painting, carpet, roofing, appliances, plumbing etc.

Wed
27
Jan
Will Johnson's picture

5 Basic Online and Digital Marketing Tips for Landlords and Small Property Management Companies

online apartment marketing

We are living in a world that is more technologically driven every day. Larger companies with the money to invest in new technology are moving further and further ahead of the mom & pop. At a time when our society is spending hours a day logged in and where most internet users are accessing via phones and tablets it is important for small businesses to at least cover the basics in order to compete.

This is as true in the rental housing and property management industry as it is in any type of business. The following is a list of things that the independent landlords and small property management companies really NEED to be doing to keep up.

BUILD A NEW WEBSITE.

Wed
13
Jan
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Ask the Secret Shopper - Advertising Sources

apartment marketing

Ask the Secret Shopper - Advertising Sources

A

ll apartment communities use various means to attract new renters. Many forms of advertising have minimal costs in dollars, (i.e. online ads, signs, banners, word of mouth referrals, etc.). Yet the time and money it takes to create and design some of these ads AND make sure they are well placed to capture attention, is worth tracking the results! Having a reliable method of documenting all online, phone, and walk in traffic is critical to determining the effectiveness of each form of advertising. Here is a valid owner concern: 

Q

Thu
03
Dec
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Ask The Secret Shopper: ‘Tis the season to be jolly

apartment shopping

Ask The Secret Shopper

‘Tis the season to be jolly

However, for many it’s the season of added stress with the holidays barreling down, year end, wondering how you will ever meet next year’s income and expense goals,  etc. All of these factors and MORE combine into the perfect storm for those who already struggle with keeping their emotions in check. 

While it may seem like the property management industry is about “managing properties,” it’s really about managing and caring for people.

Tue
24
Nov
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Ask the Secret Shopper, Creating A Sense of Urgency

multifamily leasing and sales

ASK THE SECRET SHOPPER

Available for a limited time! Only one of its kind! Offer expires at midnight! These and similar phrases are used to make people “spring boldly into action.”  They conjure up images of people rushing into department stores and retail outlets to take advantage of incredible offers on quality merchandise, especially during the holiday season. The advertisers and merchandisers are trying to create a sense of urgency in the minds of their customers; which will motivate them to take immediate action. They are in the “sales” business and want the customer to immediately purchase a product and part with some of their money!  

Thu
05
Nov
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Rebuilding Together

Washington Multifamily Housing Association

Rebuilding Together

Washington Multi-Family Housing Association partners with Rebuilding Together Seattle for a volunteer Impact Day. 

September 29, 2015 

Renton, WA – The Washington Multi-Family Housing Association (WMFHA) organized their first annual volunteer Impact Day, partnering with Rebuilding Together Seattle.  Rebuilding Together Seattle brings volunteers and communities together to help low income homeowners live in warmth, safety and independence.

Thu
05
Nov
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Ask the Secret Shopper; Location, location, location

Ask the Secret Shopper

There is an old saying when it comes to selling/renting real estate that the three most important factors are: location, location, location. Yet, what if you are working at an apartment community that does not have these three things going for it?  Maybe your community is “off the beaten path” and no one can find you, or your building is located in a neighborhood that is not considered desirable because it needs a facelift. Perhaps you are near certain types of businesses that may discourage people who are driving by from driving in.  The issue of “location,” is obviously a concern based on the following question:   

Thu
05
Nov
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Time Management Skills Essential to Balance

Time Management Skills Essential to Balance

Ask any property manager “what is your most valuable yet most elusive resource?” and I would wager many would respond: TIME!  So many of us in the industry thrive on the variety and challenges inherent to this profession, however we often find ourselves trying to compress daily tasks – both planned and unplanned- into a finite block of time called our “work day”.  With multiple mobile devices we can literally connect and work around the clock and around the globe.  We even have wrist watches now that can act as “mobile desks” and help us track emails, texting, fitness, personal schedules, meetings, calendars, and so much more! Does anyone remember when watches just provided the time and date?

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