Marketing

The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

apartment marketing real estate sales
Tue
26
Jul
Matt Easton's picture

5 Secrets You Need To Know About Apartment Marketing

5 secrets to great apartment marketing

Even if you are the world's best property manager, there are some secrets to apartment marketing that can bring you results now and hold down your marketing budget in the future.

By Matt Easton

Congratulations, you are the marketing manager of the best apartment portfolio, or property manager of the best community in town, or:

  • You have new construction in lease-up.
  • You have an older community that wants to stay on top.

Even if you are the world’s best property manager, you still may have no clue how you’re going to get your units toured by hot, qualified, prospective renters who are ready to lease a unit from you today.

 And, no matter how cool your communities are, if people don’t know about them at the precise moment they are looking to lease, you will never hit your occupancy goals. Getting units leased is what apartment marketing should be all about.

Fri
15
Jul
The Editors's picture

Tips for Taking Better Photos When Marketing Your Property

Tips for Taking Better Photos When Marketing Your Property

By Katrina Langer and Jeffrey O’Connor

According to Buildium’s State of the Property Management Industry Report, over two thirds of property owners feel unequipped to effectively market residential properties. When it comes to marketing a property, this can include a variety of tactics, whether it’s listing properties on websites or working with clients and brokers for referrals. While property managers and landlords might have different approaches to how they market their rentals, it goes without saying that the ability to show off a residential property through photos is the foundation of vacancy marketing.

Thu
16
Jun
admin's picture

Ask the Secret Shopper – Teamwork

Ask the Secret Shopper – Teamwork

Ask the Secret Shopper – Teamwork

The importance of teamwork cannot be overstated or emphasized enough. Yet sometimes boundaries are so clearly drawn regarding the role or “job description” of each staff member, those employees who desire to “go the extra mile” are powerless to act and are forced to watch prospects and residents “fall through the cracks.”  

Here is a question which brings up the issue of maintenance and leasing staffs getting involved with each others’ responsibilities:   

Q

Is it appropriate for maintenance staff members to get involved in the leasing process and how far should they go?  

A

This is an important topic, and it raises another question: Is it appropriate for leasing/office employees to get involved in some aspects of maintenance and how far should they go?

Mon
06
Jun
Matt Easton's picture

3 Ways SEO Can Supercharge Your Student Housing Properties

3 Ways SEO Can Supercharge Your Student Housing Properties

3 Ways SEO Can Supercharge Your Student Housing Properties

As a leader in SEO and online apartment marketing, I have worked with hundreds of student housing properties and portfolios over the years. Whenever a university community calls MultiFamily Traffic, they always have the same problems for us to fix.

1.The phones in the leasing office are not ringing

2.The property has become occupied only with students, with little or no non-student renters, the property is one step away from becoming a frat-house.

Mon
16
May
The Editors's picture

Ask the Secret Shopper – Alive After Five

Ask the Secret Shopper – Alive After Five

Every day at five o’clock, people pour out of the work place, get into their cars and head for home. However, often times they have to run errands or make other stops after they have already put in a full day. Some people even have to schedule appointments to look at apartments when they get off work because their week-ends are packed and they can’t take a long lunch break. Most leasing consultants have put in a full day by five o’clock too, but many rental offices are open until 6:00 or later. Do the prospective renters who come through your door after 5:00 get the same level of enthusiasm and quality of service as those who visit your community before noon? See what happens when the Secret Shopper “drops in” to look for a new home at the end of the day.   

Thu
21
Apr
admin's picture

Ask the Secret Shopper – Children & Pets

Ask the secret shopper

Ask the Secret Shopper

Children & Pets

Many apartment communities strive to create a welcoming office environment in order to put prospective residents at ease. From aromatic scents and freshly baked cookies to a warm fire, these comforts communicate a feeling of “home.” However, when managers have an office connected to their apartment or even inside their apartment home, sometimes the lines between the professional office and an employee’s personal space can blur. 

Q

Fri
18
Mar
admin's picture

Ask the Secret Shopper – Ready Vacants

floor plan, apartment, mutli-family housing, rental, vacant

Ask The Secret Shopper

Ready Vacants

While market conditions remain strong, there may be times when you find yourself in a situation where you have no apartments to show. Maybe you don’t have a model or you’re in a make ready process with the vacant apartments that are available. Here is the question:

Q
I know I shouldn’t show an apartment that isn’t ready, but I hate to ask someone to come back. Everyone is so busy I just don’t think they’ll make the time to come back for another visit. What can I do?

Tue
16
Feb
admin's picture

Ask the Secret Shopper Curb Appeal

ask the secret shopper

Ask the Secret Shopper

Curb Appeal

 

It’s that time of year when drive by traffic can slow down, as one gray, rainy day blends into another. Occasional sun breaks do little to brighten up your community, but rather expose areas with built up dirt and left over dead leaves. In some neighborhoods dense with apartment buildings, there is nothing to separate one group of gray or brown buildings from the next; they just blend into the dreariness of the day. Several smaller apartment communities on a block could actually be mistaken for one larger community to people who are driving by. The question is:

Q
What can I do to make my community stand out from all the others in the area?

Mon
15
Feb
John Triplett's picture

How Are You Helping Your Prospective Residents Who Are Searching For Trustworthy, Honest Content About Your Property Management Business?

How Are You Helping Your Prospective Residents Who Are Searching For Trustworthy, Honest Content About Your Property Management Business?

How are prospective tenants finding out about your rental properties online, and what you offer and how you differ from the competition?  What are you offering to retain your current residents?

While many talk about Google and the importance of search engine optimization, there is something just as important that is frequently overlooked.

If your potential, or current apartment residents find your website and stop by for a visit, are you providing helpful, useful rental information for them to help make an informed decision on where to live or what your community has to offer? Or, are you just pushing at them what you want to sell?

Mon
15
Feb
admin's picture

5 Extraordinary Ways to Market and Lease Apartments

5 Extraordinary Ways to Market and Lease Apartments

by Theresa Bradley-Banta

When it comes to marketing and leasing apartments Craigslist might be your best source—but it’s not the only game in town.

Zillow.com, HotPads.com, Rent.com, Apartments.com, your own website and social media can all generate good traffic. But have you explored new resources and strategies lately?

Try these ideas for great results:

1. Market Where Your Target Renter Hangs Out

Take a minute and think about where your target market likes to spend their leisure time. You can find some unusual places to advertise. Often these are places that your competitors haven’t thought of like:

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