Marketing

The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

apartment marketing real estate sales
Wed
21
Sep
The Editors's picture

7 Steps To Better Apartment Marketing But Don’t Forget The Sign

How to do better apartment marketing

Landlords are interested in apartment marketing and knowing where other property managers are finding renters, where to advertise for renters and where renters are looking when they are in search of a new place to live. You cannot just put your feet up on your desk and wait, you have to do things differently these days.

There are marketing companies out there to help, but it all depends on the size of your budget, the size of your market and what has worked well in the past.

If what you have used in the past is no longer working – or you wished it could work better -  then it could be time to try some new approaches. After all, long gone are the days when you advertised apartments for rent in the newspaper.

Sometimes the good old-fashioned “For Rent” sign still works great for a local property, especially in a smaller market,  so do not overlook that when you are thinking about the best digital solutions for your marketing as well.

Tue
09
Aug
Matt Easton's picture

How are you using search technology to improve your online marketing results?

search is a key to finding your next tenant

How well is your apartment complex showing up when prospective tenants search for their next home?

Does your marketing spend on search justify the cost and bring your more leads?

Are you spending enough on search technology in the right way in the right place? Blogger Matt Easton takes on a few of these questions.

 

By Matt Easton

There are several ways to get your property to rank in search results and bring you more leads and more good tenants.

Paid search using Google AdWords is one strategy that can work, but you also want to be sure your website has the content your prospective tenant is looking for when they land on your website from that paid campaign.

Better content to improve your organic search ranking, along with a paid campaign, will help build your presence in search. Always remember that content you want to build is not about you and your property necessarily. That of course is important.

Tue
26
Jul
admin's picture

Ask the Secret Shopper – Appropriate Appearance

Ask the Secret Shopper – Appropriate Appearance

Ask the Secret Shopper

Appropriate Appearance

Everyone knows you only get one chance to make a first impression. What you communicate from the curb, carries over into the office environment and beyond. Paying attention to professional office attire is important year round, but especially during the warmer summer months. When the weather is hot and everyone is trying to keep cool and comfortable, some employees may be presenting more than just their apartments! This can be a distraction to co-workers and residents, and disrupt the sales process. Here is a topic of concern based on the question below:       

Tue
26
Jul
Matt Easton's picture

5 Secrets You Need To Know About Apartment Marketing

5 secrets to great apartment marketing

Even if you are the world's best property manager, there are some secrets to apartment marketing that can bring you results now and hold down your marketing budget in the future.

By Matt Easton

Congratulations, you are the marketing manager of the best apartment portfolio, or property manager of the best community in town, or:

  • You have new construction in lease-up.
  • You have an older community that wants to stay on top.

Even if you are the world’s best property manager, you still may have no clue how you’re going to get your units toured by hot, qualified, prospective renters who are ready to lease a unit from you today.

 And, no matter how cool your communities are, if people don’t know about them at the precise moment they are looking to lease, you will never hit your occupancy goals. Getting units leased is what apartment marketing should be all about.

Fri
15
Jul
The Editors's picture

Tips for Taking Better Photos When Marketing Your Property

Tips for Taking Better Photos When Marketing Your Property

By Katrina Langer and Jeffrey O’Connor

According to Buildium’s State of the Property Management Industry Report, over two thirds of property owners feel unequipped to effectively market residential properties. When it comes to marketing a property, this can include a variety of tactics, whether it’s listing properties on websites or working with clients and brokers for referrals. While property managers and landlords might have different approaches to how they market their rentals, it goes without saying that the ability to show off a residential property through photos is the foundation of vacancy marketing.

Thu
16
Jun
admin's picture

Ask the Secret Shopper – Teamwork

Ask the Secret Shopper – Teamwork

Ask the Secret Shopper – Teamwork

The importance of teamwork cannot be overstated or emphasized enough. Yet sometimes boundaries are so clearly drawn regarding the role or “job description” of each staff member, those employees who desire to “go the extra mile” are powerless to act and are forced to watch prospects and residents “fall through the cracks.”  

Here is a question which brings up the issue of maintenance and leasing staffs getting involved with each others’ responsibilities:   

Q

Is it appropriate for maintenance staff members to get involved in the leasing process and how far should they go?  

A

This is an important topic, and it raises another question: Is it appropriate for leasing/office employees to get involved in some aspects of maintenance and how far should they go?

Mon
06
Jun
Matt Easton's picture

3 Ways SEO Can Supercharge Your Student Housing Properties

3 Ways SEO Can Supercharge Your Student Housing Properties

3 Ways SEO Can Supercharge Your Student Housing Properties

As a leader in SEO and online apartment marketing, I have worked with hundreds of student housing properties and portfolios over the years. Whenever a university community calls MultiFamily Traffic, they always have the same problems for us to fix.

1.The phones in the leasing office are not ringing

2.The property has become occupied only with students, with little or no non-student renters, the property is one step away from becoming a frat-house.

Mon
16
May
The Editors's picture

Ask the Secret Shopper – Alive After Five

Ask the Secret Shopper – Alive After Five

Every day at five o’clock, people pour out of the work place, get into their cars and head for home. However, often times they have to run errands or make other stops after they have already put in a full day. Some people even have to schedule appointments to look at apartments when they get off work because their week-ends are packed and they can’t take a long lunch break. Most leasing consultants have put in a full day by five o’clock too, but many rental offices are open until 6:00 or later. Do the prospective renters who come through your door after 5:00 get the same level of enthusiasm and quality of service as those who visit your community before noon? See what happens when the Secret Shopper “drops in” to look for a new home at the end of the day.   

Thu
21
Apr
admin's picture

Ask the Secret Shopper – Children & Pets

Ask the secret shopper

Ask the Secret Shopper

Children & Pets

Many apartment communities strive to create a welcoming office environment in order to put prospective residents at ease. From aromatic scents and freshly baked cookies to a warm fire, these comforts communicate a feeling of “home.” However, when managers have an office connected to their apartment or even inside their apartment home, sometimes the lines between the professional office and an employee’s personal space can blur. 

Q

Fri
18
Mar
admin's picture

Ask the Secret Shopper – Ready Vacants

floor plan, apartment, mutli-family housing, rental, vacant

Ask The Secret Shopper

Ready Vacants

While market conditions remain strong, there may be times when you find yourself in a situation where you have no apartments to show. Maybe you don’t have a model or you’re in a make ready process with the vacant apartments that are available. Here is the question:

Q
I know I shouldn’t show an apartment that isn’t ready, but I hate to ask someone to come back. Everyone is so busy I just don’t think they’ll make the time to come back for another visit. What can I do?

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