The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

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The Editors's picture

Facebook Rentals Added In Marketplace Include Apartment Listings

Facebook rentals have been added to Facebook's marketplace listings that recently added autos

Facebook has announced that is partnering with Apartment List and Zumper to expand its marketplace listings to include thousands of Facebook rentals listings.

Users before could post their own listings on Facebook, but pulling in the listings from these two partners greatly expands the number of listings and takes on Craigslist.

Facebook told Mashable in an emailed statement that the two sites offer "hundreds of thousands of house and apartment rentals" that users can browse. Sellers can also upload photos of their properties directly to Facebook.

The Editors's picture

New Apartments Feature Innovation In Design In Washington, DC

Apartments feature innovative design and deck in Washington, DC

The newly constructed Apollo Apartments feature innovation and were designed to capture the feel of the early 20th Century Apollo Theatre movie house in the H street area, according to a release.

The Apollo is in one of the most dynamic and exciting neighborhoods in Washington, D.C.  It is built on the site of the legendary Apollo Theatre from 1913. The idea was to combine the building’s past with the present.

The original Apollo Theatre opened its doors in 1913. Designed by architect C. Clark Jones in the Renaissance Revival style, it hosted nearly 900 guests at capacity and drew crowds until 1955.

The photos here show some of the outstanding features of the apartments

Apartments feature rooftop deck

The Editors's picture

Forget The Millennials, The Baby Boomer Renters Want Apartments

Baby Boomer renters

The current trends in apartment development are suddenly attracting a new kind of renter, Baby Boomer renters over age 55 who want to live in apartments in the suburbs, according to a new study.

These potential new tenants are highly educated and have no children in the household.

“Whether driven by a change in lifestyle, a consequence of the housing crash, or an inability to downsize due to lack of affordable homes, senior households are embracing renting in droves,” according to

The Editors's picture

Why Your Apartment Reviews And Digital Curb Appeal Matter

apartment reviews

Digital curb appeal matters more than ever now as 62 percent of potential residents use ratings and apartment reviews at the beginning of a search for a rental property, according to J Turner Research.

And online reviews are becoming more important than personal recommendations on properties. Surprisingly social media is not a significant factor in the apartment search process.

Joseph Batdorf, co-founder of J Turner Research, in a recent webinar revealed new information about the online apartment reviews industry and how it works, such as the percentage of potential residents using ratings and apartment reviews. He also discussed the large number of apartment review sites and the differences between them.

“If you want to outpace the competition, you need more than two reviews per month about your property,” Batdorf said.

The Editors's picture

What Renters Say: 21 Percent Have No Plans To Ever Buy

What Renters Say: 21 Percent Have No Plans To Ever Buy

Renters say the three most important factors when considering a place to live are affordability, neighborhood safety and commute, according to a new survey.

Also for those renters surveyed, rent is the single largest expense each month for 82 percent of them, according to Zumper’s 2017 survey of U.S. renters. Most also say they think they pay too much in rent.

And, one in five people (21% of those surveyed) do not plan to purchase a home in the future.

The Editors's picture

Seattle, Portland Tops In Rental Application Approval Rates

Seattle, Portland tops in rental application approval rates

Rental application approval rates for apartment leases are over 90% in the millennial hubs of Seattle and Portland, according to

Seattle and Portland, along with San Diego, San Francisco, Los Angeles and Washington, D.C.  are very active and high-priced rental markets with thousands of new apartments to fill every year, being in the top 20 cities in the country with most apartment units completed in the last two years.


Seattle is No. 1 in rental application approval rates

Number one on the list, Seattle, is a popular city for millennials, with the highest share of Gen-Y rent applicants of all cities analyzed.

In Seattle, 93.7% of rental applications end up in a lease.

The Editors's picture

Effortless Ways To Earn Extra Fees: Bike Rooms And Dog Park Equipment

Bike rooms and dog park equipment can be apartment amenities that allow you to add extra fees

Sponsored Blog

Bike rooms and dog park equipment can be the type of amenities renters are looking for in apartments these days.

By Robert Caston

Renters are willing to pay extra fees for bike rooms and dog park equipment because those amenities involve their favorite possessions – bicycles and dogs.

There are some simple strategies you can use to not only attract more renters, but justify charging them for extra services.

Let’s start with bike rooms. The number of bicycle owners in the United States is at an all-time high - 62 million.

The Editors's picture

How To Attract Renters With Premium Bicycle Parking Amenities

Bicycle amenities in apartments can attract renters

Sponsored Blog

Bicycle commuting is on the rise, especially with Millennials, and one sure way to attract their attention is by offering the best in bicycle parking amenities and bicycle racks.

By Robert Caston

According to the League of American Bicyclists, bicycle commuting has risen 62%. In bike friendly cities that have invested in their bicycle infrastructure and added safer bike lanes, the number of bicycle commuters has risen by an impressive 105%!

There are 62 million Americans who ride a bike today. Bicycling is particularly popular with Millennials, that huge demographic born between 1980 and 2000. In fact, in a surprising trend, that group is now waiting longer to obtain their driver’s licenses. According to AAA, the number of cars also purchased by people 18-34 dropped almost 30%.

Matt Easton's picture

5 Killer Strategies To Market Your Apartments Online and Fill Your Vacancies

5 Killer Strategies To Market Your Apartments Online and Fill Your Vacancies

5 Killer Strategies To Market Your Apartments Online and Fill Your Vacancies, Fast
Without having to shell out a mini-fortune on old and outdated marketing channels

Do you want to fill your vacancies fast and keep costs down?  If so,  download your copy of ‘5 Killer Strategies To Market Your
Apartments Online and Fill Your Vacancies, Fast
’.  You are going to absolutely love what I have in store for you.

See, renters are everywhere.

They’re actively searching for apartments they can rent (and yes, that includes YOUR area as well) and will pay handsomely if they find the right one that fits their needs.

The Editors's picture

Zillow Gives Multifamily Marketers "Boost" With Precision Targeting

Zillow gives multifamily marketers a boost

Zillow has announced a new program for multifamily marketers to stand out among other rental listings with a unique feature on Zillow, Trulia and HotPads, according to a release.

 The expansion of the popular "Boost" advertising program identifies apartment shoppers on Zillow, Trulia and HotPads and targets them with highly relevant advertising on Facebook, according to the release.

"We are incredibly excited to introduce this technology to our growing audience of multifamily partners," Greg Schwartz, Zillow Group chief business officer, said in the release.


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