Do You Know How Many Tenants Visit Your Apartment Websites On Mobile?

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The Editors's picture
Do you know how many prospect tenants view apartment websites on mobile?

A recent study showed that 64 percent of people visiting apartment websites did so on a mobile device, up from 48 percent just two years ago.

Rentping.com did the study by sampling traffic to 75 apartment community websites.

“We selected a diverse range of community types (luxury, c-level, etc.) and locations (Southeast, Southwest, Midwest, urban, suburban, etc.). Overall, we tracked 823,446 sessions on these various property websites, all from the 2017 calendar year,” the company said in the study.

More than 64 percent visited apartment websites on mobile

Of those sessions, 534,217 came from mobile devices. That is 64.88% of all observed apartment website visits. This is a big shift from what the company saw two years ago in 2015 when they last did the study showing 48.5 percent of apartment websites visitors came from mobile. In 2014, it was only 43 percent.

“Obviously there is always a lot of chatter in tech circles about this question, but multifamily often lags a bit in its adoption of new technology,” Rentping.com said in the study.

All apartment communities have high mobile use

Further, that number is not inflated by a few communities with unusually high mobile numbers. On average, mobile accounted for 64.24% of all sessions to each individual community site, the company said in the study.

“Of the 75 communities we studied, only four had fewer than 50% of their sessions coming from mobile devices. In other words, 71 out of 75 communities got the majority of their traffic from mobile. In fact, for 56 out of 75 communities mobile sessions account for more than 60% of their total website sessions.

“The majority, and in many cases the vast majority, of your website's visitors are coming in on a mobile device. If you aren't prepared to service them, you'll lose their business before they even talk to your community's leasing staff,” the company said in the study.

Apartment websites and mobile use

 

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