Over-Automated Recruitment Processes Can Leave Job Candidates Frustrated

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The Editors's picture
over-automated recruiting processes can leave job candidates frustrated

Most job candidates find value in technology but they are frustrated when it supersedes the human aspect of the job search and hiring process, according to a new study.

In fact, 82 percent of respondents agree they are often frustrated with an overly automated job search experience, according to a release from Randstad.

The issue is around the role technology should play in the job search and hiring process.

  • 95 percent of workers agree technology should be used to aid the recruitment experience, not replace it.
  • 87 percent of respondents agree technology has made the job search process more impersonal.

Potential employees judge a company by the recruitment and hiring experience

"Employers today, and in the future, will be judged by the experience they create for prospective new hires," Linda Galipeau, CEO Randstad North America, said in the release.

 "Job candidates are empowered to provide instant feedback on employers, rating a company's candidate experience just as they would rate a movie or a product. In a tightening labor market, companies cannot afford to lose potential talent due to a poor hiring experience.

“And in a technology-driven world of talent, it's not only about how a company markets itself, but what others say about the company that has a positive impact on employer branding," she said.

Human interaction drives positive and negative impressions of potential employers by job candidates

Job seekers have become increasingly savvy about what makes a great candidate experience and what leaves them with a less-than-favorable impression.

The study findings reinforce anecdotal evidence from Randstad's recruiters, who have witnessed candidates' desire for greater human interaction, despite their self-reported belief that technology has made the job search process more effective.

For example, beyond the overall job offer, the top two aspects of the respondents' last job search that contributed to a positive impression of a potential employer centered on personal interaction.

  • Respondents named "the degree of personal, human interaction during the process.”
  • "The recruiter/hiring manager I worked with," as having most influenced their positive impression.

What created negative impressions of potential employers?

While 91 percent of workers agreed technology has made the job search process significantly more effective, there are negative aspects as well.

Respondents named "the length of the hiring process" and "the communication level throughout the selection process," as the top two aspects of job searching that created a negative impression of a potential employer.

That impression has lasting effects, as the survey found one-third of workers who had a negative experience during the job search process will never reapply to the organization, nor refer a friend or family member to the company.

About the survey

Research findings are based on an OmniPulse survey fielded by national polling firm Research Now on behalf of Randstad US. The survey was fielded between June 19th, 2017 and June 23rd, 2017. It included 1,200 respondents over the age of 18, and a nationally representative sample balanced on age, gender and region.

About Randstad

Randstad North America is a wholly owned subsidiary of Randstad Holding nv, a € 20.7 billion global provider of HR services. Through its unique approach of delivering HR innovation with human interaction at the center, Randstad secures and manages a workforce of more than 100,000 people for thousands of clients each week. The company employs more than 6,500 recruiting experts through approximately 1,100 offices and client-dedicated locations.

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