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Most Renters Like Where They Live And Do Not Plan To Move
Most renters say they like where they live and don’t plan to move even if their rents rose, according to new research.
In the good news for landlords and property managers, 55 percent of all respondents, and 60 percent of 35- to 49-year olds, say they like where they live and don't plan to move if their rents rose, according to the research from Freddie Mac done by the Harris Poll. Also fewer renters say they are working toward homeownership and plan to continue renting.
Also seven in ten renters say they are willing to downsize in order to live in an urban area.
According to the latest Freddie Mac renter survey [PDF], renters today are also saying renting is a good choice for them. While sentiments differ among urban, suburban and rural households, nationally those saying they expect to rent their next home increased to 59 percent from 55 percent since Freddie Mac's last renter survey in September 2016.
"It would appear from our new survey that renters today feel better about their finances, like where they are living, and view renting favorably. This is consistent with findings from earlier surveys that show a steadily growing number of renters have a positive view of renting," David Brickman, executive vice president of Freddie Mac Multifamily, said in a release.
According to the survey, renter sentiments about their financial situation have improved since our last survey in September 2016. Specifically, 41 percent of renters now say they have enough money to last beyond each payday, up from 34 percent in September, while those who say they cannot afford essentials fell from 20 percent to 14 percent. Those saying they have enough to cover their expenses from payday to payday is relatively unchanged at about 45 percent.
Financial confidence rose for all age groups no matter where they live. The biggest increases were among rural households, up from 27 percent to 46 percent, and Baby Boomers, up from 38 percent to 48 percent.
Fewer Renters Say They Plan to Move
The increase in personal financial confidence, so far, has not triggered an increase in renter moving plans.
Rather, the number of renters who don't know when they expect to move rose to 37 percent from 30 percent while those who expect to move during the next two years fell from 38 percent to 33 percent since September. What's more, 55 percent of all respondents, and 60 percent of 35- to 49-year olds, say they like where they live and don't plan to move if their rents rose.
The number of renters who say renting is a good choice for them now rose to 52 percent from 46 percent since January 2016. Views on rent affordability have remained relatively flat at 68 percent.
The number of renters who say they plan to rent their next home rose from 55 percent to 59 percent since September 2016. The biggest increases were:
- Suburban households, up from 48 percent to 57 percent
- Younger Millennials (ages 18-24), which rose from 64 percent to 73 percent.
Millennials are more likely to continue to be renters
While homeownership remains on the horizon, the percentage of renters who expect to own fell to 41 percent from 45 percent since September 2016. Similarly, in response to a related question, the number of renters who say they are working toward homeownership fell from 21 percent to 15 over the same period.
The Freddie Mac survey also indicates a preference for living in urban areas even if it means moving into a smaller home. Seventy-five percent of the renters surveyed say they would consider downsizing in order to live in an urban area, with half of those saying they are either very or fairly willing to downsize.
Conducted in March for Freddie Mac by the Harris Poll, the findings are based on responses from 1,282 renters in urban, suburban, and rural markets, including Millennials (aged 18-34), Gen-X'ers (35-49) and Baby Boomers (50-68).
Additional details about the research, including charts, are on the Freddie Mac website.
Freddie Mac's custom renter research is based on a survey conducted online March 3 - March 6 among 4,283 adults aged 18 and over, including 1,282 renters, by Harris Poll, on behalf of Freddie Mac, via its QuickQuery omnibus product. The previous survey was conducted online within the U.S. Aug. 31 - Sept. 6 among 4,105 adults aged 18 and older, including 1,362 renters, by Harris Poll on behalf of Freddie Mac via its QuickQuery omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online.
About Freddie Mac
Freddie Mac makes home possible for millions of families and individuals by providing mortgage capital to lenders. Since our creation by Congress in 1970, we've made housing more accessible and affordable for homebuyers and renters in communities nationwide. We are building a better housing finance system for homebuyers, renters, lenders and taxpayers. Learn more at FreddieMac.com, Twitter @FreddieMac and Freddie Mac's blog FreddieMac.com/blog.
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