Zillow Gives Multifamily Marketers "Boost" With Precision Targeting

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The Editors's picture
Zillow gives multifamily marketers a boost

Zillow has announced a new program for multifamily marketers to stand out among other rental listings with a unique feature on Zillow, Trulia and HotPads, according to a release.

 The expansion of the popular "Boost" advertising program identifies apartment shoppers on Zillow, Trulia and HotPads and targets them with highly relevant advertising on Facebook, according to the release.

"We are incredibly excited to introduce this technology to our growing audience of multifamily partners," Greg Schwartz, Zillow Group chief business officer, said in the release.

 "We have already seen fantastic results from these ads on Facebook. Thanks to Precision Targeting, we know who is ready to sign a lease, and we help draw them back to our partners' properties via a channel they are already using. It's a simple way to expand the reach of advertising with very little effort," Schwartz said.

Property managers can feature multifamily specials

Boost with Precision Targeting combines the power of the most visited real estate and rental network with one of the most widely used social media platforms, allowing multifamily marketers to target their advertising through a simple, easy platform.

This technology identifies prospective renters on Zillow, Trulia and HotPads and connects with them again on Facebook. Property managers can feature a special, new lease-up or an entire property and send the traffic directly to the property's website, according to the release, on both mobile and desktop.

"I want qualified traffic and I want it now: I mean yesterday," Crystal Tolen, regional vice president of Case & Associates, said in the release.

 "After I decided to try Boost, the on-site staff called me immediately saying, 'I don't know what we did, but…' I saw the instant results. Boost helped stabilize that community," she said.

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