How to win an ‘objection battle’ with real estate prospects

Inmannews - Tue, 08/08/2017 - 2:59pm
SAN FRANCISCO -- "Find the pain point." That's how the objection experts -- Beverly Ruffner,  Jeremy Katz and Carey Condy -- told the audience to manage their objection strategy at the objection battle on stage at Inman Connect San Francisco ...
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Which CRM is right for you and your business?

Inmannews - Tue, 08/08/2017 - 2:24pm
Imagine having the freedom to spend your time any way you want -- that’s what a CRM (customer relationship management) can do for your business. It brings people, processes and technology together ...
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Why should real estate agents care about chatbots?

Inmannews - Tue, 08/08/2017 - 2:17pm
When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity, you could get out of bed and handle it yourself — or worse yet, you could do nothing and miss out on the lead entirely ...
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Zillow Group busts previous revenue record, posts $21.8M net loss

Inmannews - Tue, 08/08/2017 - 1:33pm
In an earnings report today, Zillow Group, the operator of listing portals Zillow, Trulia and, posted a net loss of $21.8 million in second-quarter 2017, up from a $4.6 million loss in the first quarter of 2017, but a steep drop from a $156.1 million loss in second-quarter ...
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3 little-known Google tools that could boost your real estate conversions

Inmannews - Tue, 08/08/2017 - 12:23pm
Who remembers radio ads, classifieds, Discman and phone booths? What about a time when clients came into your real estate office not knowing what's for sale out there? Google's Melinda Bennett reminded an audience of real estate agents, brokers and techies of such a time at this morning's Tech Connect, part of Inman Connect's Tuesday programming ...
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How Nextdoor’s new real estate agent ads work

Inmannews - Tue, 08/08/2017 - 10:51am
Nextdoor, a private social network covering more than 150,000 neighborhoods in the U.S., has announced a real estate section and new ad product for real estate agents. The company is officially launching the offering, which Nextdoor has been testing for some time, in 10 markets to start: the greater Atlanta area, Austin, San Francisco Bay Area, Dallas-Fort Worth, Houston, Los Angeles, Phoenix, Portland, Sacramento, and San Diego ...
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The Keller Williams playbook for surviving real estate disruption

Inmannews - Tue, 08/08/2017 - 10:08am
SAN FRANCISCO -- With $1.75 million in two years, Uber "completely changed the rules of strangers, internet, vehicle safety and meeting people," noted Josh Team, Keller Williams' chief information officer, on stage at Inman Connect San Francisco ...
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How to get more ROI out of your marketing with evergreen content

Inmannews - Tue, 08/08/2017 - 1:30am
Evergreen content is one of the most defensible forms of digital marketing available in the real estate industry. An upfront investment of time and creativity can pay dividends for years if it's done properly ...
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3 ways playing tourist in your own backyard can increase business

Inmannews - Tue, 08/08/2017 - 1:30am
As real estate agents, we take pride in our intimate knowledge of the markets we serve. We know the comps in the area and all the data to match, and we can tell you all about the local flavor -- the best corner coffee shops, tricks to finding a good parking spot, the location of the closest SoulCycle and so-on ...
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Work with estates and executors to make your real estate prospecting recession proof

Inmannews - Tue, 08/08/2017 - 1:00am
When dealing with an estate or an executor, you need to take on a special, more sensitive approach. How do you make sure to avoid awkward situations ...
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How to compete with Keller Williams before it grabs more of your share

Inmannews - Mon, 08/07/2017 - 8:48pm
SAN FRANCISCO -- "Keller Williams isn’t taking any of our market share," Jerry Holden told attendees at today's Inman Connect San Francisco Indie Broker Summit ...
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Why Zillow ‘Instant Offers’ seller leads are yours to lose

Inmannews - Mon, 08/07/2017 - 5:25pm
Most real estate agents know that a lead is nothing without follow-up. That holds true even when that lead is coming from a shiny new -- if controversial -- tech product. When Realtor Veronica Figueroa receives a home seller lead from Zillow Group's Instant Offers program, that's when the work begins ...
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How to guide out-of-control real estate agents back to productivity

Inmannews - Mon, 08/07/2017 - 5:15pm
"If you have 30 agents, you have 30-out-of-control agents," said Climb Real Estate's Eugene Pak at today's Indie Broker Summit, part of the Inman Connect programming. The lighthearted comment generated chuckles from the audience of independent brokers and set the tone for his funny, relatable and actionable presentation.  ...
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Why you need a ‘culture of engineering’ to build the best real estate software

Inmannews - Mon, 08/07/2017 - 4:06pm
SAN FRANCISCO -- "The best engineers can always get jobs -- it's not hard," noted Steve Garrity of Hearsay Social. So how are you supposed to find the very best people to build your real estate software ...
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What are the next big trends in real estate technology?

Inmannews - Mon, 08/07/2017 - 3:00pm
Mobile is still ultra-hot and marketing automation is still on the rise -- but real estate leaders aren't as bullish on the future of virtual reality (VR) or artificial intelligence (AI) emerging technology in the industry. Those are a few of the findings from Imprev's annual Thought Leader Survey, a biannual survey that the marketing automation company conducts on the "key challenges top real estate industry executives face." Imprev CEO Renwick Congdon noted in the study's introduction that brokers are starting to hedge when it comes to investing in new technology ...
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‘Charlotte’s Web’ home can be yours for $3.7M

Inmannews - Mon, 08/07/2017 - 2:48pm
It took "some house" to create the story of "some pig" most of us fell in love with while reading and watching E.B. White's classic children's story, "Charlotte's Web." The 44-acre Brooklin, Maine saltwater farm that White and his wife, Katharine, lived in while he penned the story of Fern, Wilbur, and Charlotte is now on the market for $3.7 million. The home, which dates back to the 1700s, has 12 rooms, six fireplaces, three and a half bathrooms and picturesque scenery that includes a barn, boathouse and sweeping views of the Blue Hill Peninsula and Acadia National Park ...
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How Opendoor turbocharges showings with technology

Inmannews - Mon, 08/07/2017 - 2:38pm
Imagine unlocking the front door of a listing with a single tap. As you enter, music begins to play and the lights flick on. On the wall is a touch-screen display: If you trade in your old home for this one, you learn, you will only have pay $10, ...
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Broker’s ‘evil genius’ idea shows off listing agents

Inmannews - Mon, 08/07/2017 - 2:21pm
Sometimes adding one plus one equals more than two -- a lot more. Chicago-based independent brokerage @properties, founded in 2000, is a success story by multiple measures. But that doesn't mean that its co-founder, Thaddeus Wong, believes the firm has to do everything for itself ...
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Increase your real estate company’s valuation in 5 easy steps

Inmannews - Mon, 08/07/2017 - 1:47pm
SAN FRANCISCO -- Everyone sharpened their pencils today at the Indie Broker Summit as Real Trends' Steve Murray shared five ways to increase their company's valuation ...
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Tempted to sell your indie brokerage? What to consider

Inmannews - Mon, 08/07/2017 - 11:50am
SAN FRANCISCO -- It's not unusual for successful independent brokerages to feel the flattery of being courted. But is transitioning to a big brokerage the right thing to do? There is no prescriptive answer here as what's right for one indie may not be right for another ...
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