‘We’re building the next Amazon’: Knock CEO Sean Black on Texas expansion and plans to go public

Inmannews - Wed, 09/12/2018 - 8:07am
With Knock marking three years since its launch, CEO Sean Black revealed the company's plans for the future -- and why he doesn't consider Knock an iBuyer.
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San Francisco Bay Area MLS to offer up platform alternative

Inmannews - Wed, 09/12/2018 - 6:03am
In January, the Oakland/Berkeley Association of Realtor-owned bridgeMLS will launch connectMLS, an MLS system from the software firm dynaConnections.
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Cameron Paine joins eXp Realty

Inmannews - Wed, 09/12/2018 - 6:00am
Cameron Paine, who served as founding CEO of Connecticut Multiple Listing Service, has taken the reins as senior vice president of industry relations at eXp Realty, the company announced on Wednesday.
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How has MLS of Choice affected real estate so far?

Inmannews - Wed, 09/12/2018 - 2:13am
Although it may be too early to accurately measure the total effect MLS of Choice will have, many associations and MLSs have been proactive. Here's how two in particular have adapted.
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Need to make more cash in real estate? Try these tips

Inmannews - Wed, 09/12/2018 - 1:20am
What should you do when you can’t pay your bills on your real estate income alone? How do you keep your businesses afloat? Think about these options.
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5 soul-searching questions all aspiring team leaders should ask themselves

Inmannews - Wed, 09/12/2018 - 12:15am
Before you begin assembling a real estate team, there are several critical, soul-searching questions to ask yourself. Here are five things to consider (and answer) before you start the process.
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Alain Pinel Realtors announces five new tech partnerships

Inmannews - Tue, 09/11/2018 - 11:38am
Alain Pinel Realtors, ranked as the fifth largest residential real estate company in the country, is expanding its tech strategy with five new partnerships.
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Luxury Connect: Joe Lurie on nailing cross-cultural communication

Inmannews - Tue, 09/11/2018 - 8:23am
“When you’re conducting any kind of business, it’s important to know something about the person with whom you’re doing business," Lurie says.
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Foreclosures and delinquency rates dip to 12-year low: CoreLogic

Inmannews - Tue, 09/11/2018 - 8:00am
Home delinquency and foreclosure rates have hit a new 12-year low, according to the latest CoreLogic Loan Performance Insight report released Tuesday.
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Rhode Island Realtors bring on Zillow’s Bridge Listing Input

Inmannews - Tue, 09/11/2018 - 7:00am
Beginning Tuesday, agents with Rhode Island's statewide multiple listing service will have access to an alternative listing input tool from Zillow.
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Opendoor announces game-changing brokerage acquisition

Inmannews - Tue, 09/11/2018 - 6:00am
The well-funded San Francisco startup is buying the discount brokerage Open Listings, giving it real estate agents and a powerful new tech platform
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5 reasons rising interest rates won’t wreck the housing market

Inmannews - Tue, 09/11/2018 - 2:36am
Interest rates have been trending higher since the fall of 2017 — and they are expected to continue rising — but as long as rate increases remain gradual, the U.S. housing market shouldn't feel a negative impact.
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Dear Marketing Mastermind: How do you maximize online marketing?

Inmannews - Tue, 09/11/2018 - 2:35am
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing.
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The psychology behind pricing a home in the luxury sphere

Inmannews - Tue, 09/11/2018 - 2:15am
Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That's why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers.
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5 ways to market your real estate listing like a top producer

Inmannews - Tue, 09/11/2018 - 2:00am
In this video, Jordan Scheltgen describes five ways to effectively market a real estate listing, taken straight from the playbooks of top producing agents.
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How voice-activated tech is going to humanize real estate

Inmannews - Tue, 09/11/2018 - 1:50am
Voice recognition technology will be the most powerful computing step change we've experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents?
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As Hurricane Florence approaches, Realtors are bracing for impact

Inmannews - Mon, 09/10/2018 - 4:43pm
The Category 4 storm prompted a mandatory evacuation order for Hatteras Island, where Scholten lives, beginning at noon on Monday and the order will extend to the rest of Dare County at 7 a.m. Tuesday, but whether Scholten leaves will depend on the hurricane's trajectory.
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Realtors understand local housing problems better than anyone

Inmannews - Mon, 09/10/2018 - 3:30pm
Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not getting its act together to solve the homeless quandary.
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Luxury Connect: How Rayni Williams and Team own Instagram

Inmannews - Mon, 09/10/2018 - 11:35am
“We try to target whatever it is that is going on that day or that week. Because real estate is so busy, we usually have something to talk about,” she said.
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Facebook Engaging In Housing Discrimination HUD Charges

American Apartment Owners Association - Mon, 09/10/2018 - 11:04am

The Grace Hill training tip of the week focuses on a Facebook housing discrimination charge by HUD and how Fair Housing Laws apply to social media posts and property management.

Facebook is violating the Fair Housing Act (FHA) by allowing landlords and home sellers to use its advertising platform to engage in housing discrimination, the U.S. Department of Housing and Urban Development (HUD) charges in a housing discrimination complaint.

“Facebook invites advertisers to express unlawful preferences by offering discriminatory options, allowing them to effectively limit housing options for these protected classes under the guise of ‘targeted advertising.’

“The alleged policies and practices of Facebook violate the Fair Housing Act based on race, color, religion, sex, familial status, national origin and disability,” the complaint states.

HUD is charging Facebook with housing discrimination for the following:
  • The company unlawfully discriminates by enabling advertisers to restrict which Facebook users receive housing-related ads based on race, color, religion, sex, familial status, natural origin and disability.
  • It mines extensive user data and classifies its users based on protected characteristics.
  • Facebook’s ad targeting tools then invite advertisers to express unlawful preferences by suggesting discriminatory options.
  • Facebook effectuates the delivery of housing-related ads to certain users and not to others based on those users’ actual or imputed protected traits.
Some of the ways the HUD complaint says Facebook discriminates using its ad targeting tools
  • Enables advertisers to discriminate based on sex by showing ads only to men or only to women.
  • Allows advertisers to discriminate based on disability by not showing ads to users whom Facebook characterizes as interested in assistance dog, mobility scooter, accessibility or deaf culture.
  • Showing ads to users with children only above a certain age.
  • Enables advertisers to discriminate based on race by drawing a red line around majority-minority zip codes and not showing ads to users who live in those zip codes.

You can read HUD’s complaint here: Housing Discrimination Complaint.

The FHA prohibits discrimination in housing transactions, including print and online advertisement on the basis of race, color, national origin, religion, sex, disability, or familial status.

In past posts, we’ve covered some basic guidelines to ensure your advertisements and social media don’t violate fair housing law.

But what about some of the more subtle situations – ones where you may not even realize you could be doing something that might be viewed as discriminatory?

Housing discrimination does not have to be intentional to be illegal

Remember, discrimination doesn’t have to be intentional to be illegal.

If your words or images have the effect of discouraging prospective residents from applying to live in your community, that may be enough to violate the fair housing law.

Let’s look at an apartment community example

Imagine your community is 80% white.

You like to use real photographs from community events on social media.

Because your community is mostly white, the pictures you post generally only show people who are white. You might think there is no risk of a discrimination claim. After all, your intention is not to discriminate. You are only trying to show real images of your community.

Showing diversity on social media posts can prevent discrimination accusations

However, if the images you post have the effect of discouraging people with darker skin from applying to live in your community, you could be at risk.

This could be discrimination based on color under fair housing law.

Using images in social media posts is a great way to appeal to customers.

However, make sure the images you use across your social media communications show diversity.

Consider all federal, state, and locally protected classes

For example, show males and females, people of different races, people with disabilities, a variety of ages, and families with and without children.

Show diversity when using avatars, animated characters, and illustrations, too.

You must be just as mindful of fair housing laws when sharing information and interacting with customers online as you are when sharing information and interacting in print and in person.

You are responsible for not acting in a discriminatory way, no matter what form of communication you are using.




The post Facebook Engaging In Housing Discrimination HUD Charges appeared first on AAOA.

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