RSS

5 Social Media Tips for Attracting New Student Renters

American Apartment Owners Association - Thu, 07/12/2018 - 8:55am

For those of you looking to bring more student renters your way, you’re probably wondering how you can do so. After all, it’s one thing to say you want x number of new student renters by a certain time. It’s another thing to have a concrete strategy in place to realistically attract those potential renters.

One smart strategy you can use is to take advantage of social media. With many prospective student renters getting a majority of their information through the Internet, it only makes sense to meet them where they already are. That way, you’ll be able to more effectively market your rentals to a larger audience and hopefully attract more potential renters.

Even if you’re not the most technologically savvy, there are definitely some fairly quick and easy ways you can market your rentals on social media. Read on for a few tips as to how you can best use social media to your advantage.

1. Make your presence known.

Just in general, having some sort of presence on social media is a smart idea for advancing yourself professionally — in this case, for marketing your rentals. So if you don’t yet have any kind of social media specifically for your rentals, that may be the first thing you want to do. Many college students tend to be pretty active on Facebook, Instagram, Twitter, and Snapchat. While you certainly don’t have to create an account for every single one of these social media handles, you may want to choose at least one or two for starters.

2. Know what to post.

If you’re advertising your rental properties to college students, keep in mind what kinds of places they’re typically looking for. Most students won’t be looking for huge spaces and they probably won’t be able to afford any places with sky-high prices. That being said, on social media you might want to emphasize some of the cheaper rentals you have on hand, so that they catch the eye of prospective renters who just happen to be scrolling through.

3. Be concise and informative.

When offering information about your rental property, make sure you convey the most important things clearly and concisely. People looking at rentals online don’t want to spend extra time slogging through an unnecessarily lengthy description of the rental property; instead, they often tend to quickly scan the information, maybe look at some photos of the place, and then make a decision probably in less than a minute.

To keep these potential renters’ attention from slipping out of your grasp, make sure you present the rental information in a snappy, easy-to-read manner; you want to make the process as simple as you can for your customers. Make sure to include the most essential information: location of the rental property, number of bedrooms and bathrooms, amenities, and price. Usually, this amount of information will be enough for potential renters to either get hooked on what you have to offer or move on.

4. Make your social media sites look aesthetically appealing.

This doesn’t mean you have to suddenly be great at graphic design. Instead, you can make your social media site more aesthetic simply by including a few visuals with images and videos. Putting up photos of the rental space can go a long way in helping prospective renters to decide if they like the space or not. Including videos might also be a good idea, perhaps if you want to have a more interactive, thorough presentation of the rental space so that renters can get a better idea of what the entire place looks like.

5. Be both welcoming and professional.

While you do want to be concise in relaying the necessary information, you also want to sound warm and inviting. Prospective renters are sure to appreciate someone who can communicate clearly and welcome them into the community. That means you also want to avoid falling into the trap of sounding overly professional and, consequently, a bit robotic.

To overcome these potential issues, one option is to post on social media about relevant and fun activities and events going on in the neighborhood. College students like to know about fun things they can do in the area where they’ll be staying. To keep them interested, post about local events (e.g. street fairs, block parties, sports games) so that they have an idea of what kind of community they’ll be living in.

Making your rental properties stand out on social media doesn’t have to be difficult. Instead, there are a number of small yet effective steps you can take to really get your rentals out there. In the process, you can certainly find ways to market your rentals in a fun and engaging way to attract as many student renters as you want.

Source: rent.uloop.com

The post 5 Social Media Tips for Attracting New Student Renters appeared first on AAOA.

Categories: RSS

Zillow Group’s Bridge Interactive adds RETS capability in API

Inmannews - Thu, 07/12/2018 - 8:00am
Zillow Group's Bridge API added many of the same data control features as RETS, starting what Zillow hopes will be a move toward APIs for real estate data.
Categories: RSS

New Vacasa service connects agents with vacation-home buyers and sellers

Inmannews - Thu, 07/12/2018 - 6:00am
Vacasa, a vacation rental startup that has grown to become a serious Airbnb competitor, just announced it's launching a network that connects real estate agents with buyers and sellers of vacation homes.
Categories: RSS

Fighting back: Think of your brokerage as an agile software company

Inmannews - Thu, 07/12/2018 - 3:00am
How are real estate broker-owners responding, adapting or changing? Here’s what Glenn Sanford, CEO, chairman and founder of eXp World Holdings, is doing.
Categories: RSS

‘Fin’ app wants to be the real estate agent’s virtual assistant

Inmannews - Thu, 07/12/2018 - 3:00am
Fin is an iPhone app that uses voice, text and email to route personal needs and business tasks to a team of human assistants.
Categories: RSS

How to build wealth by using your expertise to invest in real estate

Inmannews - Thu, 07/12/2018 - 2:45am
Selling real estate is a great way to start in the business, but it's not the only side of it. Real estate investments build capital even when you’re not working, and they are a great vehicle for becoming independently wealthy.
Categories: RSS

What every agent should know about bitcoin in real estate

Inmannews - Thu, 07/12/2018 - 2:30am
Just a few years ago, nearly everyone saw bitcoin as a niche or a pipe dream. Today, more than 100,000 merchants across the globe accept bitcoin as payment, and that number is snowballing.
Categories: RSS

How San Francisco’s most famous neighborhoods got their names

Inmannews - Thu, 07/12/2018 - 2:20am
If you haven't been beyond the hotel during your time at ICSF, this year is the time to explore San Francisco's bustling and colorfully named neighborhoods. Curbed recently published a guide detailing how 67 San Francisco neighborhoods got their names, and here are my favorite stories.
Categories: RSS

SetSchedule RE Data & Practice Management

Inmannews - Wed, 07/11/2018 - 9:02pm
SetSchedule delivers the right opportunities, appointments, and valuable insights to close the deal. SetSchedule is the technology innovator revolutionizing real-estate business development by filling Realtors’ calendars with a targeted stream of real, interested local buyer and sellers, not a list of leads. SetSchedule is the first and only real estate marketplace that connects home-shoppers, buyers […]
Categories: RSS

Inside NAR’s $45M plan to renovate its Chicago headquarters

Inmannews - Wed, 07/11/2018 - 2:42pm
The National Association of Realtors (NAR) is planning a $45 million facelift to its Chicago headquarters, according to a news report in Crain’s Chicago Business. The renovation will include an 18,000-square-foot office space, conference center and a glass-encased boardroom topped by a halo-like structure adorned with the NAR logo.
Categories: RSS

Dotloop’s messaging features just got a whole lot more streamlined

Inmannews - Wed, 07/11/2018 - 2:30pm
In an effort to streamline the number of platforms real estate agents use to advance deals, dotloop has announced new real-time communication and document sharing mobile messaging features.
Categories: RSS

Matterport Immersive 3D Virtual Tours

Inmannews - Wed, 07/11/2018 - 1:21pm
Matterport is changing the face of property marketing with its all-in-one marketing tool that wins listings and engages buyers. Headquartered in Sunnyvale, CA, Matterport delivers True3D™ models of the physical world with its innovative, end-to-end platform for capturing and modifying digital copies of real-world places. Matterport uses proprietary machine vision technologies and deep learning algorithms […]
Categories: RSS

Meet the Inman Innovator finalists: Most Innovative Marketing Campaign part 2

Inmannews - Wed, 07/11/2018 - 12:33pm
Every year, Inman celebrates the most innovative marketing campaigns, the beautifully crafted efforts to capture market attention that made us sit up and take notice.
Categories: RSS

Meet the Inman Innovator finalists: Most Innovative Marketing Campaign

Inmannews - Wed, 07/11/2018 - 12:21pm
Every year, Inman celebrates the most innovative marketing campaigns, the beautifully crafted efforts to capture market attention that made us sit up and take notice.
Categories: RSS

Compass opens first Philadelphia office with former leader of Philly Home Girls

Inmannews - Wed, 07/11/2018 - 11:45am
Compass opened its first office in Philadelphia last week with a team led by longtime Kristin McFeely, a longtime leader at Philly Home Girls, a Coldwell Banker-affiliate.
Categories: RSS

I toured Lennar’s Amazon smart home — here’s what it’s like

Inmannews - Wed, 07/11/2018 - 10:31am
An hour outside Atlanta, inset from a lush green road with new construction popping up all around, there’s a house that could be from the future.
Categories: RSS

Nestio raises $4.5 million from real estate giants

Inmannews - Wed, 07/11/2018 - 9:22am
Nestio, a rental management and listings platform, just raised $4.5 million in strategic growth capital from major VC firms.
Categories: RSS

Meet New Hampshire’s new teen real estate agent

Inmannews - Wed, 07/11/2018 - 8:32am
Delaney Philbrick grew up surrounded by real estate -- her mother is a real estate agent for Berkshire Hathaway Home Services, and her dad owns Philbrick’s by the Sea, a vacation-home rental company. So, it's no surprise that Delaney, at the tender age of 18, has decided to embark on her own real estate journey.
Categories: RSS

Former Chipotle co-CEO joins startup brokerage Trelora as board chairman

Inmannews - Wed, 07/11/2018 - 6:02am
Leading the company’s board of directors, Moran will direct the Denver-based, flat-fee brokerage in expanding to new markets and continuing to serve homebuyers in their search of a house.
Categories: RSS

The real estate agent’s ultimate closing gift guide: 135+ ideas

Inmannews - Wed, 07/11/2018 - 6:00am
You work with your real estate clients for months on end, and every conversation is an opportunity to learn. Their daughter loves dance class. Dad is a total movie buff. The most precious resource in this family isn't money but time. 
Categories: RSS

Pages

Subscribe to Rental Housing Journal aggregator - RSS