Could predictive analytics become tomorrow’s QR code?

Inmannews - Thu, 06/29/2017 - 2:16am
If you really want to leverage the power of predictive analytics and saturate a market as an agent, then you should become very well acquainted with Facebook. One could argue that other than perhaps Google, there is no single entity that is better at mining big data than Facebook ...
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Gary Gold: Don’t take buyers and sellers for granted

Inmannews - Thu, 06/29/2017 - 1:30am
You could be doing a phenomenal job, but if clients don't know it or feel you are taking your relationship with them for granted — no matter who they are — it’s not good. It doesn’t matter if they’re right or wrong. It’s our job to guide people through this experience ...
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Low inventory woes: Is now the right time for rehabs?

Inmannews - Thu, 06/29/2017 - 1:00am
In the current real estate market, there is no shortage of prospective buyers who want to purchase a home, and real estate agents who want to help them accomplish this goal. What there is a shortage of, however, is homes for sale ...
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Home Savi, RezList and Realicity: Will these 3 new real estate startups defy the odds?

Inmannews - Wed, 06/28/2017 - 2:43pm
Real estate startups touting revolutionary low-fee models are coming out of the woodwork these days. Most of their predecessors have fizzled because they haven't provided the expertise and handholding that have proven time and again to matter to most consumers ...
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1 in 3 homebuyers making offers sight-unseen: Takeaways for real estate agents

Inmannews - Wed, 06/28/2017 - 2:16pm
With properties selling like hotcakes, one out of three recent homebuyers made an offer on a home without seeing it in person, according to a new survey from high-tech brokerage Redfin. The finding underscores how leveraging new marketing technology and serving up as much property data and imagery as possible can benefit agents while marking a striking generational shift toward pulling the trigger from afar ...
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McMansion Hell blogger fighting back in Zillow listing photo battle

Inmannews - Wed, 06/28/2017 - 11:00am
Do you need permission to make fun of listing photos on the internet? That question has real estate pros divided and may lead real estate giant Zillow Group into yet another legal battle over listing photo copyrights. This week, Zillow Group, a company whose market cap currently stands at $8.9 billion, sent a cease-and-desist letter to 23-year-old graduate student and blogger Kate Wagner demanding that that she remove photos obtained from Zillow from her popular architecture criticism blog McMansion Hell ...
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10 things your clients should know before moving to a newly built home

Inmannews - Wed, 06/28/2017 - 11:00am
Getting clients into a newly built home can be thrilling, but there are things you, and they, need to know ahead of time to help them have the best experience possible. You'll be able to help clients move into their house feeling confident that you've done everything to ensure it will be a home by staying involved in the process with a little research. ...
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Property Panorama aims to give agent listings a big SEO boost

Inmannews - Wed, 06/28/2017 - 9:16am
The same search engine optimization tool used by Zillow, and other aggregators is now being used by a major producer of virtual tours to allow agents to once again deliver homes for sale directly to would-be buyers ...
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NAR: Pending home sales plummet for third consecutive month

Inmannews - Wed, 06/28/2017 - 9:11am
“Monthly closings have recently been oscillating back and forth, but this third consecutive decline in contract activity implies a possible topping off in sales,” said NAR Chief Economist Lawrence Yun. “Buyer interest is solid, but there is just not enough supply to satisfy demand. Prospective buyers are being sidelined by both limited choices and home prices that are climbing too fast.” ...
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Zillow helping homebuilders figure out where to break ground

Inmannews - Wed, 06/28/2017 - 7:40am
Homebuilders that advertise with Zillow Group can now get deeper insight into homebuyer preferences and housing supply to figure out where to break ground next ...
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How a real estate broker added value to his business by launching the Seattle School Guide website

Inmannews - Wed, 06/28/2017 - 7:19am
Phil Greely, a real estate broker at Realogics Sotheby's International Realty in Seattle, understands better than most real estate salespeople that school ratings don't give a complete picture of any school. "I was going to be a high school teacher before I got into real estate; I have my master's in teaching from the University of Washington," he explained. "So the internet in general and websites like were becoming more prevalent, and it was pretty clear that anything that was online to evaluate a school was based on raw data, which typically translated into standardized test scores." ...
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36 useful items for real estate agents to keep in the car trunk

Inmannews - Wed, 06/28/2017 - 3:00am
Between the listing appointments, buyer showings, open house events, home inspections and office meetings, real estate agents tend to spend a lot of hours in their vehicles. And when you're accustomed to all that windshield time, your car becomes a stash spot for important items -- things that help you do your job and essentials you simply can't live without ...
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6 hard truths about buying a fixer-upper

Inmannews - Wed, 06/28/2017 - 2:00am
The lure of the fixer-upper is tempting for buyers. The “bargain” price of a fixer, compared to the price of an average house nearby, makes a real estate agent's phone ring off the hook with showing requests ...
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What goes into ‘quality’ real estate photography?

Inmannews - Wed, 06/28/2017 - 2:00am
With more than 90 percent of buyers starting their home search online, listing photos are your new curbside. And if you want buyers to stop and investigate further, your exterior photos, especially, need to create a positive first impression ...
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3 things you need to stop overthinking when creating video

Inmannews - Wed, 06/28/2017 - 1:30am
Creating video isn't an option when it comes to successful marketing for real estate agents -- it's a necessity. Here are 3 things you need to overcome ...
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This marketing technique works wonders for Australian real estate site

Inmannews - Wed, 06/28/2017 - 12:15am
Domain, the Australian real estate site owned by Fairfax Media (ASX: FXJ), reckons its transformation from the “other” property site into a serious contender for the market-leading spot was due to a renewed focus on its parent company’s specialty: journalism ...
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First-time buyers hardest hit when it comes to low inventory

Inmannews - Tue, 06/27/2017 - 9:01pm
We often hear about the burden of low inventory, but who does it actually affect and how exactly does it effect them? Those are the answers Trulia Chief Economist Ralph McLaughlin sought to answer in the latest Trulia Inventory and Price Watch report. According to McLaughlin's findings, the 20 percent dip in for-sale listings over the past five years mainly impacts first-time buyers searching for a starter home and current homeowners looking for a trade-up property ...
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Brokerage punished with $5M verdict in agent poaching case

Inmannews - Tue, 06/27/2017 - 3:41pm
Competition for agents, especially top producers, is par for the course among real estate brokerages. But a jury has found that one prominent firm crossed the line -- and is making the firm pay dearly for it ...
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