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Tech Connect NY 18: Tech tools that will change how you prospect for listings

Inmannews - Thu, 02/22/2018 - 2:25pm
"If you can become omnipresent, leads are a byproduct," said James Rembert, owner of Digital Natives, onstage at Inman Connect New York's Tech Connect ...
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The Real Word: What’s next for the Stop Zillow movement?

Inmannews - Thu, 02/22/2018 - 1:57pm
Are good intentions, $1 million and a distaste for Zillow enough to beat the real estate portal titan? Greg Hague of the Stop Zillow campaign seems to think so. With the launch of a new app BuyerHunt, his proposed solution to real estate’s Zillow problem is unveiled ...
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Redfin posts 38% revenue increase to $370M for 2017

Inmannews - Thu, 02/22/2018 - 1:38pm
In its latest earnings call Thursday, Seattle-based online brokerage Redfin posted a 38 percent year-over-year increase in revenue to $370 million for full-year 2017, resulting in a net loss of $15.0 million for the year, an improvement over its $22.5 million loss in for ...
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Keller Williams partners with Nextdoor for exclusive agent sponsorships

Inmannews - Thu, 02/22/2018 - 11:00am
Keller Williams agents are getting a leg up on competitors thanks to a partnership with the fast-growing community social network Nextdoor. Keller Williams agents are now be eligible to become the exclusive sponsors of Nextdoor’s local real estate verticals, which means ...
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These are the best US cities for a fresh start, study finds

Inmannews - Thu, 02/22/2018 - 9:46am
If you’ve ever had to move to another city for a job, you’ll know just how difficult relocating your life can be. But some parts of the country may be better suited for newcomers than others ...
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Leadership Lens: Consolidate the MLS!

Inmannews - Thu, 02/22/2018 - 9:10am
We recently had the opportunity to sit down with James Dwiggins, CEO of progressive real estate franchise NextHome, and pick his brain about his perspective on the future of real estate leadership ...
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Indie Broker Summit NY 18: Lead programs to help you stay in the game

Inmannews - Thu, 02/22/2018 - 8:41am
Leads are expensive to find and hard to convert, but a broker-owner depends on them to survive ...
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Tech Connect NY 18: Live problem solving

Inmannews - Thu, 02/22/2018 - 8:00am
One of the many beneficial sessions at Inman Connect New York is “Tech live problem solving” at Tech Connect, where the pros discuss audience queries and work through issues live onstage ...
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Leadership Lens: Cultivate change before it’s a trending topic

Inmannews - Thu, 02/22/2018 - 7:50am
Fueled by a passion for social entrepreneurship, Caroline Pinal helped create Giveback Homes to empower real estate agents to turn their everyday business into an opportunity for social change. ...
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Real estate daily market update: February 22, 2018

Inmannews - Thu, 02/22/2018 - 7:47am
All the latest real estate market news ...
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Tech Connect NY 18: What the on-demand consumer expects and wants

Inmannews - Thu, 02/22/2018 - 7:30am
How well do you know your on-demand consumers? As strategic management consultant Eric Bryn said onstage at Inman Connect New York's Tech Connect, we know what they do, and we know how they do it ... but do we truly understand the on-demand consumer's 'why' ...
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Miami’s Home61 introduces flat fee for sellers

Inmannews - Thu, 02/22/2018 - 6:00am
Tech-centric Miami brokerage Home61 has found success helping clients buy and rent homes with its emphasis on speed and data. Now it's launching a new business line: a flat fee for home sellers ...
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Tips For Landlords To Beat Back The Winter Blues

American Apartment Owners Association - Thu, 02/22/2018 - 5:04am

The real estate business slows down in winter months, with fewer tenants looking for new apartments. In much of the country, there’s less maintenance and upkeep to do outside — unless it’s a snowy winter. Try these activities to beat back the winter blues, reduce vacancies in open apartments, and stay productive during winter months.

Leasing Tips for Winter

If you’ve got vacant units, it can be difficult to attract renters in winter months. People prefer to move in summer, when the school year is over, the weather is nice, and days are longer. However, you can still find success with winter leasing if you change your approach. 

You will get much more interest in rentals if your photos show off your apartment in the best light possible. Consider hiring a pro to do a one-time photo or video shoot. You’ll be able to use the media to promote your apartment for years to come and the expense is tax-deductible.

Then, create complete listings that really sell your unit. What makes it special? Do you offer a programmable thermostat or ENERGY STAR appliances, so renters save on utility costs? Does your apartment come with a porch or backyard? Is there basement storage or an attached driveway? You never know what will stand out to a prospective renter, so include more information rather than less.

Renting out three-bedroom units can be tricky. It’s easier to find a couple looking for a one-bedroom or two friends who want to share a two-bedroom. Try listing a three-bedroom as a two-bedroom plus office (or yoga studio, guest bedroom, etc.) to broaden your reach.

Some landlords can be flexible on rent, so they lower the rent to get someone in there quickly. Others get flexible with lease terms. For instance, offering a month-to-month lease rather than a 12-month lease. Get creative with incentives, perhaps by offering free parking, free cable or a gift certificate to a local supermarket.

Increase the odds of filling vacant units by responding quickly to any leads. By calling someone back within the hour or scheduling a same-day showing, you can impress prospects with your responsiveness and beat out the competition.

Other Ways to be Productive in Winter

While these renting tips for winter may help you fill vacancies, there are other techniques you can try while you’re waiting for a great tenant.

Websites advertise your rentals year-round, helping you avoid seasonal slowdowns. Make it a winter project to develop a website for your rental, then enjoy 24/7 interest all year.

Contractors that may be difficult to reach in summertime likely have ample free time in winter. This could be a good time to renovate an older apartment with an updated bathroom, new kitchen cabinets, fresh coat of paint, or refurbished hardwood floors. Year-end and post-holiday sales help landlords extend their purchasing power. If you’ve been planning for a remodel, winter could be the right time. You will be able to charge more for an updated apartment. Plus, the work will be done just in time for the pickup in the rental market come spring.

For more leasing tips for landlords, become an American Apartment Owners Association member today.

Disclaimer: All content provided here-in is subject to AAOA’s Terms of Use

The post Tips For Landlords To Beat Back The Winter Blues appeared first on AAOA.

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ShelterZoom wants to power cryptocurrency payments for all of real estate

Inmannews - Thu, 02/22/2018 - 5:00am
Blockchain real estate startup ShelterZoom is working toward a cryptocurrency payment platform intended for mass adoption through real estate ...
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7 things real estate leaders should never do

Inmannews - Thu, 02/22/2018 - 2:45am
Problems arise in real estate all the time. Just the other day, I found myself in the middle of a complex and convoluted transaction. Like any smart real estate agent, I sought the opinion of my brokers ...
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Why agent rankings are based on production — not business model

Inmannews - Thu, 02/22/2018 - 2:30am
Since I was ranked as America’s no. 1 real estate agent on REAL Trends “The Thousand” list, other agents have questioned my ranking ...
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One broker reflects on 50 years of fair housing

Inmannews - Thu, 02/22/2018 - 2:15am
There are not many people who care to read about fair housing. Let’s face it, most of us are salespeople, and sometimes rules seem like unfair barriers ...
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3 reasons real estate agents should move to an LLC today

Inmannews - Thu, 02/22/2018 - 2:00am
You might think an LLC is just for tax and legal benefits, but there are also crucial business reasons real estate agents should work through an ...
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Which cities did the most building in 2017?

Inmannews - Wed, 02/21/2018 - 9:01pm
Experts have said time and again that increased new residential construction is the key to bolstering inventory levels and slowing home price growth. So, how have homebuilders across the nation done with getting us closer to that "magic" number of 1.5 million annual housing starts ...
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Blockchain startup Propify aims to take on Zillow and Realtor.com

Inmannews - Wed, 02/21/2018 - 4:10pm
Propify, an Australian company that launched in January 2017, aims to use the blockchain technology to create an online repository of property listings, home appraisal data, and client reviews of real estate agents ...
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