Will ‘small-minded’ tax bill nudge the market? Not likely

Inmannews - Fri, 11/17/2017 - 9:00pm
Financial markets do react to changes in financial public policy. That’s a valid axiom. So, if markets do not move when new public policy arrives, does that mean that markets no longer care? Or that the particular new policy does not matter ...
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How to build a brand from the ground up

Inmannews - Fri, 11/17/2017 - 8:00pm
When Stacie Perrault Staub left her job as director of marketing at her old agency, she made the quick (and brilliant) decision to start her own brokerage. Motivated and determined to change the Denver real estate scene, Staub hit the ground running and created a successful brokerage and brand in 9 short months ...
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Freddie Mac to invest $500M in Low-Income Housing Tax Credit market

Inmannews - Fri, 11/17/2017 - 3:20pm
Freddie Mac today announced its re-entry into the Low-Income Housing Tax Credit (LIHTC) market as part of the newly launched Duty To Serve program, an initiative geared toward addressing persistent affordable housing problems by preventing foreclosures, responsibly expanding credit, educating future borrowers, counseling current borrowers and supporting affordable rental housing ...
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Zillow’s 6 predictions for the 2018 housing market

Inmannews - Fri, 11/17/2017 - 3:15pm
If only we could stare into a crystal ball to see exactly what 2018 holds for the housing market. More inventory? Yes! Slower home price growth? Absolutely! Oprah giving everyone a free house? That would be a dream come true ...
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MLSs in North Carolina consolidate for cost savings, bargaining power

Inmannews - Fri, 11/17/2017 - 3:13pm
More and more multiple listing services are listening to the drumbeat of consolidation nationwide. CarolinaMLS, a wholly-owned subsidiary of the Charlotte Regional Realtor Association, will acquire the North Carolina Mountains MLS on January 1, ...
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What design elements are millennials looking for in a home?

Inmannews - Fri, 11/17/2017 - 2:56pm
With millennials becoming the largest segment of homebuyers, it's critical for homesellers and their real estate agents to know their design preferences. Thanks to the 2017 Taylor Morris Consumer Survey, we know what recent and prospective millennial homebuyers are into.  ...
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Potential sellers staying put to avoid homebuyer hell

Inmannews - Fri, 11/17/2017 - 2:38pm
Most real estate experts would agree that it's a seller's market -- inventory is low and buyer demand is high, meaning that homeowners can garner higher sales prices than ever before. So, why aren't homeowners selling their homes? They don't want to navigate the current housing market as buyers ...
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Is Opendoor testing a new listing brokerage service?

Inmannews - Fri, 11/17/2017 - 1:57pm
If the Yelp review is authentic, Opendoor’s test suggests the company is willing to explore a new business model that doesn't see it buy homes ...
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What Renters Are Thankful For

American Apartment Owners Association - Fri, 11/17/2017 - 12:33pm

In honor of Thanksgiving, this month MHN and Kinsley Associates partnered to find out what residents are most thankful for in their communities.

“The maintenance technician was very nice and worked quickly. He was also kind to my kids, even though they kept asking him questions and wanted to watch him. He handled it graciously, and I appreciated his patience just as much as the work he did!” —Orem, Utah

“I had guests visiting and submitted this maintenance request very late. The maintenance staff was very responsive and had the issue taken care of the next morning. Thank you!” —Alexandria, Va.

“I love the new package room and delivery system. Now my packages are delivered securely and protected against theft.” —Framingham, Mass.

“We appreciate the opportunity to have a dog, the rental rate, location and the floor plan. We also appreciate having a washer and dryer in unit, as well as larger washers and dryers for the whole facility to use.” —Sunnyvale, Calif.

“I appreciate that the management encourages involvement in the community by sponsoring breakfast get-togethers and other community events. I also appreciate the monthly community newsletters they send out.” —Spokane Valley, Wash.

“The leasing agent who showed us around was great at his job. We weren’t going to take the tour, but he convinced us. We were so grateful he did! We loved the apartment and can’t wait to move in.” —Atlanta

“I really enjoyed my move-in experience! There have been no hidden fees or problems that were not previously pointed out to me. I appreciate the transparency. All fees were shown and all problems dealt with!” Alexandria, Va.

“I appreciate that the pet policy does not discriminate against larger dogs. I would not have been able to live here otherwise.” —Farmington Hills, Mich.

“I appreciate that my utilities and rent are all paid together online. It makes paying very easy and convenient!” —Denver

“Management is very patient and helpful. They assisted seamlessly through a tough transition by being honest and presenting all the possible options. I left feeling accomplished and appreciated.” —Charlotte, N.C.

“I’m thankful that the appliance replacement was completed so quickly. It means a lot to me as a resident to have this kind of consideration shown by the maintenance and the office staff.” —Dallas

“Being new to the complex, I was appreciative of management’s attention and clarity in what I should expect from them as a new resident.” —Ellicott City, Md.

“The office staff are friendly, courteous and responsive. They greet me by name, which I appreciate, and go above and beyond to make my living experience pleasurable.” —Wyoming, Mich.

“My apartment on move-in day was spotless! The staff are knowledgeable and go all out to help in any way. They exceeded my expectations! I’m grateful I found such professional support staff and friendly neighbors!” —Portland, Ore.

“My forgetful self-forgot to turn off the coffee pot! I was more than halfway to work when I realized it. Thankfully, the assistant manager took my call and turned the coffee pot off for me. I’m so grateful for the excellent customer service!” —Austin, Texas

“Maintenance came to look at my broken AC unit within a few hours. When they were unable to fix it, they called the AC repair team early the next morning. My AC was up and running by noon. I was very impressed. Thank you!” —Albuquerque, N.M.

“I appreciate the courtesy calls I receive to make sure I will be home when maintenance needs to enter. The staff is super friendly and they make it clear that they want to fix whatever the issue(s) may be.” —Colorado Springs, Colo.

“We really appreciate the amenities that were recently upgraded, especially the hot tub and pool that are now always clean, heated and well maintained.” —Davis, Calif.

“The leasing agent was awesome and very accommodating. He even took me on a tour of an apartment five minutes before closing. I am very appreciative. There need to be more leasing agents like him!” —Virginia Beach, Va.



The post What Renters Are Thankful For appeared first on AAOA.

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How to Market Your Apartments in Winter

American Apartment Owners Association - Fri, 11/17/2017 - 12:28pm

It’s the most wonderful time of the year — unless you’re a property manager. Industries like retail, transportation, and food services thrive during these long winter months, but the property management industry isn’t so lucky.

The dreaded “slow season” for apartment leasing often sends landlords scrambling to fill their vacancies. This is mostly because, well, who wants to move into a new apartment in cold weather? Additionally, it is more convenient for people to move when schools end in spring and summer rather than in winter, according to Apartment Guide.

Property managers, you don’t have to stress too hard this off-season. Here are five ways to market your apartments and attract more renters in winter.

1. Offer discounts on winter bills and rent

Winter is a slower time for apartment rentals, but that doesn’t mean nobody is searching for a new place to live. Life can cause anyone to move unexpectedly — these renters will be looking to take advantage of the winter lag by finding apartments at a lower rate.

Discounts are always a good incentive for drawing in new tenants. Tell renters that you will pay for their heat for the first few months or take half off rent if they sign a lease in January.

“In the lease, just make sure you cap the amount of the utility you pay to $150 or whatever,” according to BiggerPockets.

You can also offer some freebies to renters when they move in, such as gift cards to local stores or furniture in the apartment.

2. Increase your advertising

If you know you won’t be bringing many new residents in during winter, your focus should be on marketing to prepare for when it picks up again.

If you run listings on sites like Craigslist, you can renew them frequently so that they stay near the top of the page. Be sure that the post is memorable and provides all the contact information. Motivate sluggish renters to make the first move.

Post some walkthrough videos of the apartment on Facebook and provide a link to the listing. Engage in some conversations with social media followers about the apartment itself and the surrounding area, and take note of potential leads! Invest in Facebook Advertising Campaigns to reach the maximum number of users and target your specific audience.

You can also use the slow months as an opportunity to follow up on reviews of your apartment. Check Yelp, Google, and ApartmentReviews to update any old photos or data. Ask former tenants to write reviews for you. You can even offer them an incentive to do so. If you see a negative review, respond to the comments directly. Potential residents will see your eagerness to improve.

3. Highlight winter activities in your area

What surrounds your apartment complex that might interest residents in winter? When you advertise, be sure to point out these locations, especially if you’re targeting families. Highlight any ski lodges, ice skating rinks, winter hiking spots, or even local coffee shops.

When your tenants move in, include some coupons if possible and encourage them to visit these locations. You can even sponsor a group trip for you and your residents to enjoy winter fun together.

In addition to advertising on social media, ask business owners if you can post flyers and brochures in their establishment. You may also be able to promote yourself for a day by setting up a table with free hot chocolate and speak to some potential renters in person.

4. Plan some family-friendly winter events

Embrace the holidays and support family time with some promotional winter events. Invite current residents, prospective residents, or really anyone in your community. Use the opportunity to bond with tenants and talk up your vacant apartments.

Host a holiday dinner — be sure its inclusive to all winter holidays — and invite guests to bring their own dishes if they’d like. Plan a New Year’s resolution fitness program if your complex has a gym. Gather some prizes and hold a snowman-building competition by the front of your apartments for current residents.

Post pictures of your events on social media and tag your apartment complex’s location! Your winter spirit will be appreciated, especially by families with younger children.

5. Collaborate with other businesses

Build relationships with local employers and they’ll be willing to cross-promote.

Ask business owners to recommend your apartment complex to new employees looking for a place close to their work. In turn, you can offer discounted rent or utilities to their employees.

Keep an eye on your local business journal. New businesses will no doubt be hiring employees from other locations, and they’ll need a place to live. These new businesses should become part of your target audience.

Support local small shops and restaurants by including gift cards or coupons in welcome packages for new residents.

It’s going to be a cold winter that might seem never-ending, but with the right tactics you’ll make it through without sitting on empty apartments.



The post How to Market Your Apartments in Winter appeared first on AAOA.

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Real estate stagers can and should offer design services

American Apartment Owners Association - Fri, 11/17/2017 - 12:26pm

The most financially successful interior design professionals are often the most diversified. They have multiple streams of income.

One lucrative “stream” available to real estate stagers is offering partial or complete interior design services. Problem is, too many stagers avoid that opportunity because they feel they lack the proper credentials.

True, stagers who don’t have design certification can’t technically call themselves “interior designers.” But most certainly can and should call and promote themselves as “interior design professionals.”

That’s because most stagers have a working knowledge of such design elements as color, furniture placement, fabrics, window treatments, and wall and floor coverings. Whether they’re staging homes for clients who want to sell or stay in them, these stagers are interior problem-solvers.

They help their clients enhance the value — and eventually the resale value — of their residences, and they provide resources that those clients likely don’t have access to. In the process, the stagers help those they serve same time, money and stress.

Many staging pros offer interior redesign consultations, helping homeowners discover new and better uses for the furnishings they already own. The savviest stagers also offer full-scale “interior consultations,” supplying their advice on many design aspects of the new homes their clients end up occupying.

Some veteran stagers charge up to five times more for a full-scale interior session than they do for the more limited staging consultations.

A key advantage of this face-to-face, in-their-space consulting is that it enables design professionals to upsell their services. Posing a question like “How’s the kitchen working for you?” can open the door to thousands of dollars in remodeling work.

Can real estate stagers without any formal design or remodeling training capitalize on these interior consultations? Most certainly, if they have a network of kitchen and bath and other professionals to whom they can refer the work. By doing so, they can collect handsome referral fees.

A compelling reason for stagers to offer complete interior consultation services is that a good many of their clients want them to do so. Those clients often get to know, like and trust the professionals who staged their homes, and they are likely to want to continue the relationship.

Many individuals who move into a new home, and others who have had their existing home staged feel anxiety, stress and even “pain” around the design of their interiors. Some count on their stagers to help them overcome those challenges.

Marketing themselves as interior design professionals can give stagers a competitive edge in their marketplace. Stager can differentiate themselves by promoting the variety of design services that they offer — especially if they’re the only area staging professionals who offer so many of those services.

Adding interior consultations or other design services makes a great deal of sense for real estate stagers. It makes for a lucrative income stream, and it’s easy to do considering that most stagers have the background and expertise to make this move.

Expanding their business in that way prevents individuals from making the mistake that too many stagers commit too often: leaving money on the table.



The post Real estate stagers can and should offer design services appeared first on AAOA.

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Consider Real Estate Investing Partnerships

American Apartment Owners Association - Fri, 11/17/2017 - 12:24pm

As an investor, there are many ways to partner with others to maximize profits. The key elements of any real estate investment are the seller, the buyer, the property, the source of funds, and when you are flipping, the end buyer. As the buyer (investor), your role is pulling all of these resources together into a specific deal. However, you don’t have to always do that all by yourself. Formal and informal partnerships can leverage your investment business.

Basic Partnership Considerations

Real estate investment partnerships can be very complex or very simple. One of the most simple ones is an interest-only loan. As an investor, you bring in a funding partner by agreeing to an interest rate, the length of the loan, and the security (usually a first mortgage on the property). Outside funding could come from your own network if you have a history of successful investments. However, you have many other sources worth considering. The home mortgage industry has evolved to include an almost endless source of funding. A little searching on your part will reveal everything from crowdfunding to individuals investing their 401k retirement accounts. Some are silent partners and others want a more active role.

A more complicated funding partnership can be a profit-sharing arrangement. Writing a contract for a profit-sharing arrangement can be more complicated and has many variables. You may choose to write up a contract for a single property that details the specifics about how the profits will be shared. Or you could enter into a Limited Liability Company that oversees multiple investment properties and again details how the profits will be shared.

Partnerships certainly don’t have to be 50-50 split. If, as the primary investor, you’re doing most of the legwork, you’re entitled to a higher percentage of the profits. You’re doing all of the research to find deeply discounted properties, negotiating the sales terms, overseeing the remodeling, and finding an end buyer. You may even be putting down earnest money and/or providing part of the purchase money. Under some or all of these scenarios, you’d certainly be entitled to a higher percentage of the profits.

Advantages to Bringing In a Funding Partner

Reasons why you want a funding partner:

  • To bring other’s “skin in the deal” to lower your business risk.
  • Enables you to spread your own resources across more deals to increase overall profits.
  • Enables you to finance and complete more complex and more expensive deals with higher profit margins.
  • Brings in experienced people to share knowledge and ideas.
  • Increase your success and share it with others.

Issues to be concerned about:

  • Clearly detailing agreements about how profits or interest will be paid.
  • Don’t give up too much control of the deals.
  • Be cognizant of extra reporting requirements, especially tax related.
  • New partners trying to take too much control.

Good times to consider partners:

  • Before you start looking for your next investment property.
  • When partnering is more attractive than other financing options.
  • As a method to reduce the cost of leveraging your own money.
  • As a way to boost the confidence of future investors for bigger deals.
  • When you have well-established investors and need a quick source of cash.
  • When you’re already in multiple deals and are short on cash but another great deal comes along.
  • When taking on a new, creative investment deal that your investor has more experience with.

The most common problem that comes with partnering on real estate deals are the legal aspects. It’s highly recommended that you check out the credentials of new investors as much as they check out yours. Also, have a tightly written contract, partnership agreement, or LLC agreement written and attach it to the title of the property to prevent a money partner from taking out another mortgage or selling the property out from under you.


The post Consider Real Estate Investing Partnerships appeared first on AAOA.

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House Passage of Flood Bill Critical Step Toward Reauthorization, Reform

American Apartment Owners Association - Fri, 11/17/2017 - 12:21pm

WASHINGTON (November 14, 2017) – With less than a month left before the National Flood Insurance Program expires, the National Association of Realtors® is applauding the House of Representatives for passing what NAR believes is smart, much-needed support for the program.

“Realtors® know first-hand what happens when the NFIP expires, and it isn’t good for consumers, businesses or our communities,” said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. “We appreciate the leadership that members of Congress have shown passing sound reforms, which will strengthen the program, protect property owners and deliver good results for taxpayers.”

The NFIP is responsible for providing the vast majority of flood insurance policies in over 20,000 communities nationwide. Without it, most consumers would be unable to purchase the flood insurance that’s required on mortgages in a floodplain. In the past, NAR has shown that 40,000 home sales are lost every month when the program is unavailable.

H.R. 2874, the “21st Century Flood Reform Act,” reauthorizes the NFIP for five years, while taking steps to reform the program. These reforms include:

  • Authorizing $1 billion to elevate, buy out or mitigate high-risk properties
  • Capping flood insurance premiums at $10,000 per year for homeowners
  • Removing hurdles to the private flood insurance market, which often offers better coverage at lower cost than the NFIP.
  • Providing for community flood maps and a homeowner’s ability to appeal their flood designation
  • Better aligning NFIP rates to match a property’s true risk, particularly for in-land and lower-value properties
  • Improving the claims process for flood victims
  • Addressing repeatedly flooded properties, which account for 2 percent of NFIP policies but 25 percent of claim payments

These changes, Mendenhall said, would improve the NFIP’s financial health, put consumers on a stronger footing, and deliver certainty to current and prospective homeowners.

“The conversation happening in Washington on this issue is fundamentally about how we deliver the best results for consumers and taxpayers, and that’s a good conversation to have,” Mendenhall said. “Realtors® are simply asking that Congress swiftly deliver on the promise of this program so buyers can move forward without interruption and homeowners know their most important asset is protected. With December 8 around the corner, we’re hopeful the Senate will now step up to the plate and do their part by passing a flood reform and reauthorization package without delay.”

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.


The post House Passage of Flood Bill Critical Step Toward Reauthorization, Reform appeared first on AAOA.

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How Open-Source Intelligence Can Help Landlords Protect Their Properties

American Apartment Owners Association - Fri, 11/17/2017 - 12:07pm

Today, even the newest real estate investors with small portfolios are interacting daily with available technology that expedites their property acquisition, marketing, and the management process. From the listing to the move-out, they find and integrate real-time technology solutions. Imagine my surprise when I recently attended Real Estate Investors Association meetings on Crime Free Rental Housing and learned that many investors are still not adding open-source intelligence (OSINT) to their process.

Crime Free Programs are crime prevention solutions enacted with local law enforcement, which aim to prevent illegal activity from taking place in rental properties. In some municipalities, Crime Free Programs have mandatory education seminars and continuing education for landlords. I can certainly make a case that being a landlord requires foundational skills in conducting prospective tenant background screening or, at a minimum, hiring companies that do.

It’s time well spent to explore the tenets of Crime Free Programs. And with OSINT and a variety of tools now available in property management software, it’s easier than ever to integrate crime free steps into your process.

The CIA defines OSINT as information gleaned from “publicly available material,” including the internet, conventional mass media, photos, geospatial information and more. And according to Pew Research Center, as of January 2017, 69% of the public is on a social media platform. So, the odds are in your favor that your next prospective tenant has a social profile that you can use to validate items listed on the application. Facebook, one of the most popular platforms, can be utilized for advanced searches of all kinds.

A thorough landlord will verify all key areas of the application. They will use the phone numbers provided and follow up with current and previous employers and one or more prior landlords and references. Javelin Strategy and Research reported an all-time high level of identity theft in the last year — so it’s vital to document all identification and take a moment to authenticate. Be sure to select someone on your team to be detail-oriented when completing the verification of the application. Some of the top red flags to watch for include:

1. Urgency to move in before the first available date.

2. Errors, omissions and inconsistencies on the application.

3. Applicant is unable to provide an ID.

4. Applicant would like to bring cash.

5. Applicant is not able to provide a current address.

This is your investment property. Real estate investors purchase the property with the dream to achieve high returns on their buy and hold strategies. They target their desired range of return on the principal. It’s not always easy to predict unknown obstacles like a spike in a local real estate tax increase or an unexpected natural disaster, but certainly if you don’t use all the tools available as you are selecting the residents, you escalate your risks.

A more thorough process will make you better at reducing your interactions with fraudulent or criminal behavior. Don’t let criminals target you for your failed screening process. Knowledge is power, so while real estate investors look to integrate the latest in technology solutions, don’t forget to perform the basics of open-source knowledge.



The post How Open-Source Intelligence Can Help Landlords Protect Their Properties appeared first on AAOA.

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Wells Fargo Consumer Lending chief axed for disparaging emails

Inmannews - Fri, 11/17/2017 - 10:29am
Still reeling from a scandal involving fake banking accounts, Wells Fargo this week fired its head of consumer lending over mysterious email activity, executives said on Friday ...
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Las Vegas Realtors to cut off listing feed to

Inmannews - Fri, 11/17/2017 - 10:10am
The Greater Las Vegas Association of Realtors will shut off a listing feed to next month after negotiations between the trade group and operator Move Inc. fell apart, according to a notice sent out to GLVAR's 14,000-plus members Thursday ...
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Could Gary Keller and Compass’s Robert Reffkin be more similar?

Inmannews - Fri, 11/17/2017 - 10:07am
I recently sat with Compass CEO Robert Reffkin in his slick new offices on New York City’s 5th Avenue, when suddenly the image of Texan Gary Keller oddly flashed before my eyes. It was an illusion that quickly lifted, but something clicked in my head that I had missed before ...
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What do Realtors really want from their MLS?

Inmannews - Fri, 11/17/2017 - 9:12am
As most of you know, there were some changes made at NAR about the whole MLS of choice deal. Because I don’t think that’s a huge thing, although events could prove me wrong, I’ll skip it and move on to this: NAR MLS consolidation resources ...
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Real estate daily market update: November 17, 2017

Inmannews - Fri, 11/17/2017 - 6:24am
All the latest real estate market news ...
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How To Rent To Section 8 Tenants

American Apartment Owners Association - Fri, 11/17/2017 - 4:37am

Posted on Nov 17, 2017

Section 8, the income voucher housing program, offers a steady stream of renters for your vacant units. If you’ve never rented to Section 8 tenants, you may have questions about how it works, or even why you should consider renting to Section 8 tenants. Get the facts here to make the right choice for your available rentals.

What Is a Section 8 Tenant?

To qualify for Section 8, individuals must:

  • Be low-income (30 percent of the median income level)
  • Be a U.S. citizen (in some cases, legal immigrants may apply)
  • Pass a screening and interview

Qualified candidates who pass will receive housing vouchers that pay anywhere from one-third to three-quarters of the rent.

Many of the people in Section 8 housing are disabled, while some are elderly and others have fallen on hard times.

Why Rent to Section 8 Tenants?

Since there is often a waitlist for Section 8 housing, you’ll almost certainly fill your rental quickly if you offer Section 8 housing. If guaranteed rent for one year seems like a good deal, you may want to rent to Section 8. You’ll get the government’s voucher to cover part of the rent, then collect the remainder from tenants.

Section 8 tenants may be more likely to become long-term tenants, since changing apartments within the program is often a hassle.

While there are advantages to being a Section 8 landlord, it’s not without downsides. You’ll need to apply for any rental units, pass inspections and get annual inspections to remain in the program. The housing authority also sets rent ceilings to keep your rent in line with market rate. While you may net more as a Section 8 landlord, increased rent isn’t guaranteed.

Section 8 may not be a good idea if you’re hoping to get a renter into a vacant unit quickly. It takes time to apply and pass inspection, not counting time to make any repairs. If you’re in a rush, you may prefer to lower the rent or search for subletters who can move in right away. However, if you don’t mind a bit of a wait to get long-term tenants into your apartment, then it may be the ideal opportunity for you.

How to Rent to Section 8 Tenants

To become eligible, you’ll need to apply through your local housing authority. Once you complete the application, a Section 8 inspector will visit. You may need to make repairs or bring your property up to code to pass inspection; don’t let this take you by surprise.

Assuming you pass inspection, you can advertise your rental to the pool of Section 8 renters. You’ll need to prepare your own lease, although the housing authority will review your lease and your rent.

Just because you’re accepting Section 8 tenants doesn’t mean you need to take the first applicant. The choice of who to rent to is still yours. Perform your due diligence by screening tenants when accepting Section 8 vouchers. This provides peace of mind that prospective tenants are who they say they are.

Once you’ve found a tenant and have a signed lease, you can relax. All you need to do is collect the tenant’s share every month; the housing authority pays the difference.

Renting out your apartment is only the first step in enjoying success as a landlord. Get help with day-to-day landlord duties and enjoy discounts and incentives by joining American Apartment Owners Association. Explore all member benefits or join today and start saving.

Disclaimer: All content provided here-in is subject to AAOA’s Terms of Use.

The post How To Rent To Section 8 Tenants appeared first on AAOA.

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